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Colin Shaw’s new eBook, “Unlocking the Hidden Customer Experience: Short Stories of Remarkable Practices that Ensure Success” explores both the philosophy behind great Customer Experience and the best (and worst) real-world examples of them. As the founder and CEO of Beyond Philosophy and author of four best-selling books on Customer Experience, Shaw uses his expertise to point out where today’s companies are using their Customer Experience to foster an environment conducive to Customer loyalty and retention—and where they aren’t.

Many companies understand that having an excellent Customer Experience is the next great competitive differentiator for organizations. Fewer of them, however, understand the importance of creating a deliberate emotional and psychological experience that sends the right signals to meet Customer’s expectations. Companies must decide whether they want to delve into the emotions of their current experience and finesse them to evoke a deliberate response or be content with whatever happens by accident.

Even if you are in the business-to-business arena, Customer emotions play a unique part of any Customer Experience. Too many organizations don’t realize this, so they focus on the mechanics and processes of an Experience, but leave the emotional bits undefined and unplanned. In this way, most organizations leave the emotions of an Experience up to chance, which is a dangerous way to operate a business desiring longevity and profitability. Part 1 of this book addresses these emotional connections to Experience and how to design for them.

The emotions that are part of the Customer Experience are both conscious and subconscious. Sometimes the Customer knows exactly why they feel the way they do, and other times they don’t. Because of this, it can be difficult to get to the real cause of an issue in your Customer Experience. When you are working to improve your Experience, however, it is essential that you do look at the cues that your current Experience are sending. Part 2 builds on Part 1, bringing in the subconscious part of the Experience, as both combine to help create the emotions you desire for your Customers.

Since the Experience you design is likely not carried out by you, but instead by your employees, Part 3 speaks to the importance of getting employees on board. Making sure your employees believe in your brand promise, are trained properly on how to deliver it, and are invested enough in its success to do what it takes to achieve it, is critical to having a Customer Experience that surprises and delights Customers.

All of this is a great philosophy, but what good is philosophy if it is not applied in the real world? Part 4 shows good examples of these philosophies in action…as well as those that could use a little work. Using a blend of recent headlines, anecdotal narrative research, and personal experience, Shaw highlights what works and what doesn’t to help round out the book.

Shaw’s book explains in detail what it takes to evoke the proper emotions from your Customer Experience at both a conscious and subconscious level. In each of his four sections, he illustrates his ideas with short story examples from recent headlines to give these concepts life. With his natural storytelling style and focus on practicality, his eBook is designed to help organizations take their Customer Experience to the next level. In other words, Shaw takes his readers “beyond the philosophy” and into the action of designing and implementing world-class Customer Experiences.

• Sales Rank: #989710 in eBooks
• Published on: 2015-01-13
• Released on: 2015-01-13
• Format: Kindle eBook

Most helpful customer reviews

1 of 1 people found the following review helpful.
Another Great Book from the Customer Experience Guru
By Richardpeters
This is Colin's 5th book on Customer Experience. Yet again Colin manages to progress the whole subject of Customer Experience now into the subconscious experience.

I love the new format of short stories, it keeps it very interesting and above all an easy and engaging read.

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Como Enviar Emails Que Entretengan y Vendan Tus Productos

• Published on: 2015-01-14
• Original language: Spanish
• Dimensions: 9.00" h x .21" w x 6.00" l,
• Binding: Paperback
• 84 pages

Most helpful customer reviews

2 of 2 people found the following review helpful.
"Simplemente IMPRESIONANTE"
By Pablo Delgadillo
Felicitar nuevamente a Helio Laguna por su nuevo Libro EmailTenimiento. Revela muchas formulas para generar dinero con el email marketing. Lo que me mas me gusta es que este libro te lo puedes devorar en un dia y empezar a practicar desde ya.

Felicitaciones por este nuevo libro.

1 of 1 people found the following review helpful.
Realmente claro y con muy buenos ejemplos para que cualquiera ...
By Yamil
Realmente claro y con muy buenos ejemplos para que cualquiera pueda comprender fácilmente las estrategias explicadas además de tocar un concepto distinto al que se suele hablar acerca de email marketing.
Felicidades Helio.

1 of 1 people found the following review helpful.
Extraordinario libro si tienes en mete convertirte en un Marketero ...
By Marco Novoa
Extraordinario libro si tienes en mete convertirte en un Marketero Profesional o incluso generar valor, entretener y vender con correos electrónicos......NO lo debes leer, LO DEBES APLICAR!

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Did you know that a large percentage of people who list their homes for sale don’t sell the first time around? Find Out WHY and Make Sure You Don't Make the Same Costly Mistakes? You can avoid losing thousands of dollars, headaches, and worry selling your home! This book is the first of its kind to provide a step-by-step approach to getting your home listed, marketed, and sold by a Top Real Estate Agents. This book shows you exactly how to identify, evaluate, and hire the perfect real estate agent to sell your home fast!!!

• Sales Rank: #4312470 in Books
• Published on: 2015-01-12
• Original language: English
• Number of items: 1
• Dimensions: 9.00" h x .32" w x 6.00" l, .43 pounds
• Binding: Paperback
• 140 pages

About the Author
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2 of 2 people found the following review helpful.
great information
By charles webb
This book is a great tool in helping people sell their homes

1 of 1 people found the following review helpful.
Thinking about buying or selling property can be a daunting ...
By Lisa Clayborn
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1 of 1 people found the following review helpful.
The Perfect Agent
By Carl Arnsby
33 Comprehinsive chapters on the subject. Everything a seller needs to know.
Best darn book on the subject I have read yet. Thank you Mr. Thornton

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"This How to Book shares my knowledge of the Business Brokerage industry. My hope and desire is everyone who reads this gains numerous beneficial skills. Hopefully, my thirty plus years, of experience, will provide information which will help you make more money, fewer mistakes, and cause the brokerage industry to become better." Bob C. Ross I have attempted to give you a detailed amount of information about the business brokerage industry without a lot of “fluff”. Unlike other authors of books on business brokerage, you may call or e-mail me with any questions you have about the contents stated in this book or on a business you are attempting to list, pricing a listing, reviewing an Offer to Purchase, or anything you feel you need some help on or if you simply desire a second opinion. Take advantage of my thirty years of experience in brokerage and valuations. I wrote this “How to Book” because I want to share my knowledge of this industry with people thinking of entering the industry or with current brokers who want a good reference manual. It is my hope and desire that everyone who reads this gains knowledge. Hopefully, this information will help you make more money, fewer mistakes, and make the brokerage industry better. I wish it were possible to meet with each of you personally.

• Sales Rank: #1808661 in Books
• Published on: 2015-01-29
• Original language: English
• Number of items: 1
• Dimensions: 10.00" h x .60" w x 7.00" l, 1.02 pounds
• Binding: Paperback
• 264 pages

About the Author
Bob Ross entered the business broker industry in the mid-1980’s working for a merger and acquisition group which purchased his consumer electronics wholesale distributorship. After one year of handling and reorganizing three major acquisitions, he realized he was working on the wrong side of the transaction. He then went to work as the general manager of a six person mid-market business brokerage firm where he spent two years, before deciding to go on his own. He formed Bob Ross & Associates and aligned himself with four other brokers under the umbrella of Alliance of Independent Brokers. This group became a dominate force in the Dallas/Fort Worth area. In association with one of his associates in Alliance, Business Brokers Network was established in 1992. The goal was to grow the network of brokers to one hundred offices by 2000. An additional company, Ross, Wendler, & Steen was formed to handle business valuation, with Bob as President. He gave final approval to over 6,000 valuation reports, with this firm. In late 1998, Bob sold his interest, in both companies, and returned to active business brokerage. BBN had over 450 affiliated offices when he sold his interest in the company. There were many things Bob learned and wanted to try while assisting the affiliates of Business Brokers Network. He continued to work as a broker until 2002 when he retired as an active business broker. Brokers Network Group was formed in 2003 allowing brokers who had left BBN and other top brokers the opportunity to be part of a network, without having to pay franchise fees, and it gave him the opportunity to help these brokers when they needed advice or assistance. Teaching business brokerage is something he has always enjoyed. He assists members of the Brokers Network Group when they have questions or problems while working on business listings. Bob earned a BBA degree from Texas A & M – Commerce. He also earned the Board Certified Broker designation from the Texas Association of Business Brokers. He was the thirty-second broker to earn the Certified Business Intermediary designation from the International Business Brokers Association, in 1989. He has been very active in the Institute of Certified Business Counselors. He is past-president and served on their board of directors, for six years. He then earned the Certified Business Counselor designation, in 1994. In 2004, he became one of the first seven to receive the Master Certified Business Counselor designation.

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2 of 3 people found the following review helpful.
Excellent Book... A Must Read!
By Tiffany Kert
I learned so much from this book. I couldn't put it down and read it in just a few days. I took away so much useful information that covers every step of listing and selling a business from start to finish. I plan to read it again and makes notes that I will certainly refer to for my future listings. Bob is a wealth of information and offers my examples of not just how to do things a certain, way but the reasoning behind it.

0 of 0 people found the following review helpful.
Every time I pick up this book I learn something ...
By Amazon Customer
Every time I pick up this book I learn something new. Sometime I want to reference a specific topic for a deal I'm working on and sometimes I do an ongoing refresh - but I always gain another level of insight or a valuable tip from the experience of the author, Bob Ross. I have been a business broker for over ten years and this is well worth the read and as an ongoing reference!

0 of 0 people found the following review helpful.
Must read
By Amazon Customer
Excellent training book. Bob Ross covers it all in a concise ,easy to understand style. A must read for anyone serious about the industry.

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A Guide to a Successful Business Brokerage Practice, by Bob C Ross PDF
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^^ Download The Secrets of Business Mastery: Build Wealth, Freedom and Market Domination for Your Service Business in 12 Months or Less, by Mike Agugl

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Who this book is for: Service business owners including electrical, plumbing, HVAC, drain cleaners, basement waterproofers, and more!

Why you should read this book today: Service business owners: Are you running your business? Or are you running on empty?

Many service business owners are shocked to discover that running a service business can be an exhausting, expensive struggle. But it doesn’t have to be. You don’t have to sacrifice your money, your health, and your time with family.

What this book is about: In Secrets of Business Mastery, Business Ninja Mike Agugliaro reveals how you can take charge of your business, dominate your market, and achieve the kind of dramatic results that you’ve only dreamed of. You’ll discover powerful secrets like:
* Mike’s transformational approach to service (this is a game-changer) and how it brings in a flood of higher-paying customers.
* The exact step-by-step market domination strategies (and Mike’s proprietary checklist) to massively increase the effectiveness of every marketing campaign.
* A surprising new way to approach your finances to make more money and put more profit in your pocket.
* His time-saving way to find the best employees, and the technologies he uses to empower his team.
* Plus hundreds of other proven strategies and actions to implement into your business immediately.

Mike will reveal his $23 million dollar blueprint to transform your business and achieve wealth and freedom. He’ll lay out, step-by-step, exactly what you need to do daily in 12 areas of your business to take it to the next level.

Here’s what Profit First author Michael Michalowicz says about Mike Agugliaro’s book: “Most thought leaders teach what they studied. Mike Agugliaro teaches what he has mastered. He teaches what he has done for himself. If Mike is talking about it, I'm taking notes. Period. A must read for anyone committed to growing their business.”

Who is Mike Agugliaro? Mike Agugliaro was toiling 18 hours a day in his service business, and nearly burning out... until a dramatic change forced him to rethink how he ran his business. He developed a powerful formula that changed everything. Today, he runs the number one home service provider in Central New Jersey with $23 million dollars a year in revenue, dozens of staff, and thousands of loyal customers. He is a highly sought-after author, speaker, and business transformer who guides other service businesses to a higher level at CEOwarrior.com.

• Sales Rank: #263214 in Books
• Published on: 2015-01-13
• Original language: English
• Dimensions: 9.00" h x .67" w x 6.00" l,
• Binding: Paperback
• 294 pages

Most helpful customer reviews

1 of 1 people found the following review helpful.
This book is an amazing playbook for the service contractor
By Amazon Customer
This book is an amazing playbook for the service contractor. This is a real book , with real action steps, written by someone who has really accomplished the unthinkable and is continuing to do so every day. This is not a book written by someone who worked in a business 30 years ago.

1 of 1 people found the following review helpful.
Not for the Weak!
By Amazon Customer
This book is not for the wimpy business owner. It has transformed our business from the inside out! If you are ready to jump into the pressure cooker and become super uncomfortable to become a better version of yourself and grow the people around you, then this is the book for you.

1 of 1 people found the following review helpful.
A must read for any service business owner...
By Eric Rios
There are a lot of people in the service industry who claim to know what they are talking about. Let me tell you the author of this book knows what he is talking about when it comes to turning your service business into the business of your dreams.

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! Download Strategic Planning That Actually Works: A Step-By-Step Guide to Get it Done Faster, Cheaper, and Better Than Ever, by Sarai Johnson

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Strategic Planning is woefully out of fashion, with many bloggers and thought-leaders claiming it is, in fact, dead. They couldn't be more wrong! Strategic Planning is an integral part of any nonprofit's ability to conduct effective social change. It allows the organization's staff, management, volunteers and board to identify and focus on the top priorities that the stakeholders agree will matter most to accomplishing their mission. Without a strategy, and the execution that follows - nonprofits are awash in mission creep, money chasing, and burned out and demoralized staff. Ain't nobody wants that. This book will walk you through the process of Strategic Planning invented by Sarai Johnson of Lean Nonprofit. Her practice is based on recent innovations in the business sector, building on the concepts of Lean Canvas and the Business Model Canvas. Adapting this strategic, action-based tool for nonprofits provides you, the nonprofit practitioner, with step-by-step instructions for leading a group of people through the planning process. Oh, did we mention it is a ONE DAY PROCESS? Yeah, it's cool. We know.

• Sales Rank: #691021 in Books
• Published on: 2015-01-20
• Original language: English
• Number of items: 1
• Dimensions: 9.00" h x .27" w x 6.00" l, .38 pounds
• Binding: Paperback
• 118 pages

Most helpful customer reviews

0 of 0 people found the following review helpful.
Good practical guide to the process of developing a strategic plan
By Mrs Margaret L Butt
This is NOT a huge academic tome! Indeed it is a bit thin in places. However, for those who kind of know what a strategic plan is but don't know how to go about developing one, this provides an easy to read practical guide to a very useful process. It is detailed enough for anyone with a modicum of common sense to pick up and run with. Use it as a guide not a prescription - you need to personalize it for your organisation to make it really meaningful.
Strategic plans require a lot of complex soul searching and thought and this guide provides a logical structure to simplify the whole process.

0 of 0 people found the following review helpful.
Perfectly simple and results oriented!
By Chris Moss
I have been looking for someone, anyone who approaches strategy like I do. This book does that for me. Gone are the days of gruelling strategic plans that have no purpose and sit on a shelf. Sarai brings action to life and spoke my language. Funny, real and honest...and I loved it!

0 of 0 people found the following review helpful.
simple. practical. useful.
By gene
Sarai has given simple techniques and tools for success. A must read for those taking their nonprofit to the next step!

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Take your finances by the reins today
We live in a dangerously unpredictable world. More significantly, we live in a world that runs on money. Most of us have fairly often been overwhelmed by the unpredictability of our lives and the uncertainty of the times we live in. We have been victims of a bad economic time, and at some point or the other, we have all been made acutely aware of how much our bank balance can affect our lives.
Unarguably, good finances are a key ingredient to survive in an unfairly tough world. You know without a doubt that you will be able to sleep better at night if you and your family were financially secure.
Financial stability is not rocket science. It is not impossible to achieve. It all starts with a simple piece of document – a budget. Whatever your age, whatever your position in life and whatever your income; it is never too late or too early to start budgeting. This is your solution to accelerating your dreams and goals, and to securing a safe and happy future for yourself and your family.
This book gives you a detailed understanding of the personal budgeting process. From setting up your budget plan, to creating an efficient system that will allow you to stick to your plan, we hope to guide you through your budgeting woes and help you find a budget that works.

• Sales Rank: #1228341 in eBooks
• Published on: 2015-01-04
• Released on: 2015-01-04
• Format: Kindle eBook

Most helpful customer reviews

0 of 0 people found the following review helpful.
Common seance.
By Amazon Customer
Most of this was common seance. But a dew things caught me off guard. I am seeing how much I can put into my life now.

0 of 0 people found the following review helpful.
Not worth buying. Very simple stuff. Many misspelled ...
By Jeff
Not worth buying. Very simple stuff. Many misspelled words. Awfully amateurish.

0 of 6 people found the following review helpful.
This dress is really nice. It won't fit for about a year since ...
By Vizsla Mom
This dress is really nice. It won't fit for about a year since I bought it big, but it's made well and very pretty.

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Good old fashion customer service is still alive and well across the globe......But in this book you will observe it was the customer who wrote his experience; for he was given superb customer service which generated a loyal customer, creating a customer for life. This is is a true story about a consumer not having a inkling as to what he required, but he kept coming back to a business (bicycle shop) that delivered every single time. The ten ingredients Jim writes about will guide any business to the core of customer service. A tremendous customer experience keeps customers coming back for more; 2000 Miles on Wisdom will show you how.

Need an inspiring story to renew your commitment to success? Look no further than Jim Serger s 2000 Miles on Wisdom, with lessons on leadership and delivering the best to everyone customers, colleagues, relatives, and friends in your life.
Marshall Goldsmith -million-selling author of the New York Times bestsellers, MOJO and What Got You Here Won t Get You There

Jim Serger is an evangelist for bicycling and for superior customer service. 2000 Miles on Wisdom brings these two worlds together in purpose and in joy. Join Jim for the ride of his lifetime. This is a true story that will uplift you at every turn and show you how to make our world a better place every day.
Ron Kaufman -New York Times bestselling author, Uplifting Service

Customer service excellence, a personal journey of determination, and a passion for making a difference are at the center of Jim Serger Jr s analytic and personal work. Jim s book demonstrates how a customer-experience business (in his case a bicycle shop) can enliven the passion of customers, produce transformation for those it serves, and do good while doing well.
Joseph Michelli -New York Times #1 bestselling author of books such as Leading the Starbucks Way and The Zappos Experience

Kudos to Jim Serger on his new book 2000 Miles on Wisdom . Jim again has told a story based upon his personal experiences and achievements to take what some believe to be a complex issue customer service and break it down into simple to understand, practical and usable concepts. If you re in business, 2000 Miles on Wisdom is a must read. Jim Serger has emerged as an excellent story teller with a message for everyone.
Chris Ruisi, The Coach -Author, Business Speaker, Leadership Coach and International Radio Show.

• Sales Rank: #3189125 in Books
• Published on: 2015-01-15
• Format: Unabridged
• Original language: English
• Number of items: 1
• Dimensions: 9.02" h x .44" w x 5.98" l, .83 pounds
• Binding: Hardcover
• 190 pages

Review
This is a great story; not about bicycles, but about putting people first. Jim Serger tells a true tale about what it means to create a positive and engaging experience for customers. You can learn from his insights. --
--Mark Sanborn-Author of The Fred Factor and You Don't Need a Title to be a Leader

Jim's experience shows all of us that we should never underestimate what we can accomplish if we just do it one day and one mile at a time. Lee Cockerell-Executive Vice President (Retired & Inspired) of Walt Disney World® Resort and author of Creating Magic…10 Common Sense Leadership strategies From a Life at Disney & The Customer Rules…39 Essential Rules for Delivering Sensational Service --Lee Cockerell-Executive Vice President (Retired & Inspired) of Walt Disney World® Resort --Lee Cockerell

2000 Miles on Wisdom is a collection of true stories about the lost art of customer service and is a must read for anyone who would like to improve their skills in that area. The stories within this book echoed the words of my greatest mentor, my father, when he taught me what I consider the most important rule of customer service. If you don t take care of your clients, someone else will. --Brad Toft -Restaurant Insurance Specialist, Kinker-Eveleigh Insurance. Cincinnati, OH

This book is loaded with proven methods and techniques to get and keep customers for life. You learn how to build customer loyalty so high they would never buy from anyone else. ----Brian Tracy Author, How The Best Leaders Lead



Jim Serger's journey is an inspirational story of determination, will, and the power of the human body. Jim's 1,033 mile ride from Carmel, Indiana to Orlando, Florida for charity makes me wish the his alma mater had a cycling team when he was a student. He shows the entire journey from buying his first bike and then proceeding to ride 2,000 miles in 150 days. It is without a doubt that cycling has a very steep cycling curve, but through the help of a local bike shop, anyone can become a cyclist living a healthy and outdoor lifestyle while changing the world in the process.
Paul Dentel-University of Cincinnati Cycling Club President 2012-2014

Businesses always win when customers come first. Serger's true story is proof. ------Steve Penker -President Penker Properties, LLC

From the smallest businesses to the largest companies in the world, I can t think of any enterprise that won t benefit from the lessons Jim Serger shares about a small bike shop and how they made him a customer and fan for life. --Shep Hyken-customer service expert and New York Times bestselling author

Jim Serger's journey is an inspirational story of determination, will, and the power of the human body. Jim s 1,033 mile ride from Carmel, Indiana to Orlando, Florida for charity makes me wish the his alma mater had a cycling team when he was a student. He shows the entire journey from buying his first bike and then proceeding to ride 2,000 miles in 150 days. It is without a doubt that cycling has a very steep cycling curve, but through the help of a local bike shop, anyone can become a cyclist living a healthy and outdoor lifestyle while changing the world in the process.
Paul Dentel-University of Cincinnati Cycling Club President 2012-2014

Businesses always win when customers come first. Serger s true story is proof.
--Steve Penker -President Penker Properties, LLC.

2000 Miles on Wisdom is a collection of true stories about the lost art of customer service and is a must read for anyone who would like to improve their skills in that area. The stories within this book echoed the words of my greatest mentor, my father, when he taught me what I consider the most important rule of customer service. If you don t take care of your clients, someone else will. --Brad Toft -Restaurant Insurance Specialist, Kinker-Eveleigh Insurance. Cincinnati, OH

From the smallest businesses to the largest companies in the world, I can t think of any enterprise that won t benefit from the lessons Jim Serger shares about a small bike shop and how they made him a customer and fan for life. --Shep Hyken- customer service expert and New York Times bestselling author
--Shep Hyken- customer service expert and New York Times bestselling author

This book is loaded with proven methods and techniques to get and keep customers for life. You learn how to build customer loyalty so high they would never buy from anyone else. --Brian Tracy Author, How The Best Leaders Lead

--Shep Hyken

About the Author
Jim graduated from the University of Cincinnati; Delta Tau Delta Fraternity member. He served four years in the U.S. Navy. While in the Navy, he served in Japan for four years and on board the USS Independence(CV-62). Jim backpacked throughout Asia numerous times, climbed Mt. Fuji, and is an avid sports fan. Jim worked at a little convenient store for six years in high school and college and in the packaged ice industry for 18 years prior to enlisting in the Navy. Jim currently is a operations manager serving in the aviation industry. Jim's first book was Go the Distance (2011). He and his loving wife Tarla of 15 years, have an adorable ten year old daughter, Maggie. The Serger family lives in Carmel, Indiana.

Most helpful customer reviews

2 of 2 people found the following review helpful.
A Simple Visit to a Bike Shop and a Man's Dream -- How Business Can Transform Through Customer Service
By BumbleB
"2000 Miles on Wisdom" is more than a book about one man's experience, a bicycle, a bicycle shop and a trip of a lifetime. Jim Serger gives anyone interested in an inside perspective on Customer Service from the guy-next-door: what he's thinking, how customer service has a direct impact on any business for the long haul, and why it works. We see Jim transform from a guy that exercises five hours a week and no real experience with bikes to riding 2000 miles across the US (his goal). What was supposed to be a simple visit to a local bike shop to buy a bike changes into a long term relationship and 50+ returns to that same bike shop because of their commitment to each individual customer for the long haul.

Jim is a go-getter who tells his story and POV with insight and honesty. If you are wondering what's happened to real Customer Service and how it can transform not only a business but the customer for the long term, you'll find what you're looking for in "2000 Miles on Wisdom."

Note: The publisher provided a complimentary preview copy for my honest review.

0 of 0 people found the following review helpful.
Serger's story not only defines the tenets of great customer service applicable to most businesses
By Amazon Customer
Being in the service industry for the Department of Defense, Mr. Serger's message really hits home. In this technology age, Customer Service is a dying practice in which machines (e-mails, computerized voice recordings and instructions, etc) are replacing interpersonal human communication in the name of quantity over quality. Mr. Serger's story not only defines the tenets of great customer service applicable to most businesses, but also transcends into the elements that separates average customer service from great customer service including management, leadership, passion, loyalty----and my personal canon I strive for every day in my professional life: The Customer's Success = My Company's Success. The narrative is populated with real-world lessons learned on how to be exceptional at Customer Service.

0 of 0 people found the following review helpful.
i can think of some companies I like to send it to
By mimi
just a fabulous read for everyone in the sales or service industry. why,i can think of some companies I like to send it to.

See all 3 customer reviews...

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Why This Book Could Really Help YOUR Book Sales Public relations - or PR - is a vital part of any author's marketing toolkit. Not just because it is free, it's extremely powerful and quite under-used. Yet it isn't difficult. Lots of authors think they don't need it - that's why it can work well for you because most people aren't doing it! PR is about being available, being friendly, and having information to send to people who ask for it. Those people could be reporters, bloggers, reviewers, or anyone who may be interested in your book, your message, and your author brand. HOW PR CAN HELP YOU You could get started on a PR campaign right now. All you need to do is write a press release and send it out online via a free online press release distribution service. Press releases are one of the most important tools of PR. Lots of authors struggle with this but it is a learned skill that you can easily pick up. You could even send out duff press releases and still get good backlinks and SEO for your site and social proof for yourself. Not that you'll have to, after reading this book! It's all about social proof. You need to make sure that you're everywhere, should reporters decide to come looking for you. Your frequent sending of press releases and posting on social media should make that much, much more likely. Establishing yourself as an expert will also help that, too. Use the tips and techniques in this book to build your own personal database of reporters and other contacts, improve your social media skills (so you don't waste time but do reach the right people), and make sure that your author brand and reputation - both online and off - are the best they can be. THIS BOOK WILL SHOW YOU: * What PR is - and what it isn't. * How to find great lists of reporters using a little-known method. * How to find the 'story' or hook in your book to turn it into a great press release. * The best free press release distribution services. * The PR possibilities of your website. * How to set up a 'press room' on your website. * The PR possibilities of social media. * What to do next time you publish a book, for maximum PR exposure. and lots more.

• Sales Rank: #1523837 in Books
• Published on: 2015-01-27
• Original language: English
• Number of items: 1
• Dimensions: 8.00" h x .51" w x 5.00" l, .48 pounds
• Binding: Paperback
• 224 pages

Most helpful customer reviews

2 of 2 people found the following review helpful.
great advice for authors
By amazon customer
This book contains great advice for authors on how to manage PR successfully. It shows you step by step how to manage your marketing plan through effective PR that includes more than just press releases like the author explains. It is well organized and a very valuable reference resource for authors and aspiring authors alike. I love the PR checklist the author included this way you know exactly what steps to follow. Excellent book for authors.

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