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“People are our most important asset.” Every company pays lip service to this platitude, but how many companies really embrace it?
People are what sustain—or ruin—your brand. If your people are not excited about the company, indifferent, or even alienated from it, your competitive advantage will disappear.
In The Ultimate Competitive Advantage, FranklinCovey experts Shawn D. Moon and Sue Dathe-Douglass lay out the steps leaders can take to tap into their companies’ most valuable and unique resource: people.
When you promote a company of proactive and engaged employees who create a winning culture, sustain it, leverage it, and make it work no matter what comes your way, your business rises above the rest. From the company that brought you The 7 Habits of Highly Effective People, The Ultimate Competitive Advantage offers six highly effective practices that will propel your company to success by unleashing the potential of your people.
Each practice in The Ultimate Competitive Advantage is based on fundamental principles that hold true across all industries, from the necessity of being proactive to the importance of building win-win relationships. Implementing these practices is the key to making a distinctive difference in the marketplace.
The Ultimate Competitive Advantage will enable your company to achieve remarkable results and become an industry standout by leveraging your most important asset: your people.
- Sales Rank: #180459 in Books
- Brand: Franklin Covey
- Published on: 2015-01-06
- Original language: English
- Number of items: 1
- Dimensions: 9.25" h x 6.25" w x .75" l, 1.63 pounds
- Binding: Hardcover
- 224 pages
Review
"A must-read for leaders who recognize culture and people are complementary and needed to sustain your company’s competitive advantage. Shawn D. Moon and Sue Dathe-Douglass outline the process/operating system needed to sustain engagement and success."
—Michael Fung, Former CFO, Walmart U.S.
"A powerful framework for creating a culture of great performance."
—Joel Peterson, Chairman, JetBlue
"You already have a culture, but is it helping or hindering your success? In The Ultimate Competitive Advantage, Shawn D. Moon and Sue Dathe-Douglass provide the roadmap for sustaining superior performance by engaging your greatest asset—your people."
—Kay Stepp, Former President, Portland General Electric
About the Author
Shawn D. Moon is the Executive Vice President of Global Sales and Delivery for FranklinCovey Corp., where he is responsible for the Company’s U.S. and International direct offices, the Sales Performance Practice, the Execution and Speed of Trust Practices. Shawn has more than two and a half decades of experience in leadership and management, sales and marketing, program development, and consulting services.
Sue Dathe-Douglass serves as Global Vice President of Leadership, Sales and Delivery Effectiveness at FranklinCovey. Drawing on more than 30 years of organizational and leadership experience, Sue is a catalyst for high performance and engagement at all levels of the organization. Sue joined FranklinCovey in 1996 as a Leadership Delivery Consultant responsible for designing, developing, and delivering customized leadership engagement solutions that met the unique needs of her many clients.
Most helpful customer reviews
1 of 1 people found the following review helpful.
Clear and tangible strategies and goals (called practices) that you can apply immediately to improve your workplace
By Chantal Bechervaise
As an HR Evangelist and advocate for creating great workplaces I highly recommend this book to everyone (leaders, managers, human resources, as well as employees). You can apply immediately what you learn in this book. Shawn presents 6 practices that are clear and tangible to help improve your workplace culture. (You can even take these 6 practices and apply them to your family life.) As I always say, your employees and your most valuable asset and this book reinforces that. This is a book that I will refer back to again and again.
2 of 2 people found the following review helpful.
Read it as think you will agree.
By Mary D
This book is truly one that so many organizations,as well as families; could incorporate into their lifestyle and make it so much easier.
Using your own brain to think positive and do it rather than wait for others - not to be afraid of thinking for yourself as to how it would help others. There is so much helpful ideas as to how to make it work for you. You would truly have the advantage in reading this book.
0 of 0 people found the following review helpful.
tangible teachings
By Lisa Peterson
I was impressed with the amount of tangible teachings that this book shared. The book motivated me to think about the daily choices I make and how those choices either help or hinder my personal family life as well as my work life. The section on "Unleashing The Power Of People" helped me to revamp the on-boarding process at my company, to ensure that I am allowing the new sales team to meet their full potential. This book was a fast and thoughtful read I would highly recommend it.
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