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The Artful Marketer:: A Fundamental Business Guide for Creative Entrepreneurs, by Minette Riordan
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Are you a creative entrepreneur who wishes that marketing was easy? Are you tired of trying to figure it out? Have you been stuck at the same income for years and are ready for a breakthrough? Inside The Artful Marketer you will discover the 5 mistakes that most creative entrepreneurs make that destroy their chances of breaking through to 6 figures and how to avoid those mistakes. Did you know that of the 10 million women-owned businesses in the United States, only 6% ever reach the 6-figure mark? In fact, over 50% of those businesses never exceed $25,000 dollars a year in revenue. You don’t have to remain in that 94% of business owners who never reach 6-figures. Would you like to learn how to reach and exceed the 6-figure mark in your creative business? In The Artful Marketer, Dr. Minette Riordan shows how creative entrepreneurs can turn these statistics upside down and easily break through to 6-figures or more. Learn the 3 simple strategies they must have in place to be successful in their business. Inside this book, you will find specific ideas for using mindfulness, art and journaling to build your business along with practical checklists and templates that make growing your business creative, fun and effective! Learn how to create a one-page visual business plan and a colorful, intuitive marketing plan that are easy to implement, fun to create and specifically designed to grow your creative business.
- Sales Rank: #1816564 in Books
- Published on: 2015-01-10
- Original language: English
- Number of items: 1
- Dimensions: 8.50" h x .61" w x 5.50" l, .69 pounds
- Binding: Paperback
- 268 pages
About the Author
Dr. Minette Riordan successfully built a 6-figure multi-media publishing company targeting families in the Dallas/Ft. Worth Metroplex. For over 10 years she ran Scissortail Publishing, publishing a monthly magazine, a website and several annual family expos. She credits her success to learning how to connect with others through networking, referrals, strategic partnerships and an attitude of service to others first. Minette's secret to sales success is not about winning a numbers game, but playing the people game: cultivating an attitude of curiosity and openness that will quickly help you attract clients and fans.
Most helpful customer reviews
1 of 1 people found the following review helpful.
A must-read for creatives looking to make money from their art.
By Jasper Blake
Having recently interviewed Dr. Minette on our podcast I was intrigued to read her book. I am most heartened by the rise of “creative entrepreneurship” and the wider acceptance of the ‘right-brained’ way of thinking, especially coming from a family of artists and authors as I do. Even Meredith, my business partner is getting into it with the whole visual recording thing, which is great to see!
It is interesting in light of my son’s imminent foray into the world of community building and self-publishing as a fiction author, that so many of of the things Minette talks about in her book, in terms of the attitudes towards the business aspects of the creative artist, have featured regularly in conversations with my son. He very much wants to be able to concentrate on the “art” of his business and not have to worry about the mechanics of promoting and selling products. If that is something that resonates with you as a creative looking to make money from their art then Minette’s book is the book for you. Not only does it help enormously to know that it is perfectly okay to approach the business aspects of your creativity in the way that you do, but she also gives you plenty of right-brained tools and methods for making those aspects of your business work for you from that perspective. The opportunities to make a living from your art have never been so great and if this book encourages one person to do that then it has done its job! Here’s to the success of all creative entrepreneurs!
1 of 1 people found the following review helpful.
Making Marketing Fun for Creative Entrepeneurs!
By PATTY FARMER
If you are a creative entrepreneur who struggles with traditional types of linear planning or who fails to do any planning at all, then The Artful Marketer is the perfect book for you. Dr. Riordan provides all the fundamentals of building a 6-figure business, from a simple one-page business plan to a day-by-day marketing calendar that makes it easy to grow your business. Dr. Minette Riordan really does make marketing fun, creative and effective with her Color Wheel Marketing™ theory and the ARTsignments are my favorite. ~ Patty Farmer, Business Growth Strategist, International Speaker, Radio Host & Best-selling Author.
0 of 0 people found the following review helpful.
Many helpful ideas from someone who clearly understands artists
By Sue Allen Clayton
I am a creative entrepreneur and I coach creative entrepreneurs. So I know first-hand that we don’t always do well adhering to plans or following directions. As a group creative entrepreneurs are also perfectionists who are better at coming up with new ideas than implementing. We’re also not keen on marketing, excited by creating business plans, or eager to keep our accounting up-to-date. If this describes you, you will love this book!
Minette Riordon is an author, artist and business coach. She’s figured out a brilliantly visual way to create a marketing plan using the color wheel, where primary colors represent the basics of your business – yellow is your unique gifts, red is your ideal client, and blue are the problems you solve. She then moves on to using the secondary and tertiary colors to represent additional parts of your marketing plan.
You’ll find many helpful ideas in this book. For instance, she suggests that you not create a 99-item “to do” list that totally overwhelms you. Instead, create a weekly list with six items and schedule them into your week. I think any creative entrepreneur would benefit from this book.
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