PDF Ebook Your Firm Everywhere Now: How to position your professional services firm as an authority in your marketplace, increase your online presenc
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Your Firm Everywhere Now: How to position your professional services firm as an authority in your marketplace, increase your online presenc
PDF Ebook Your Firm Everywhere Now: How to position your professional services firm as an authority in your marketplace, increase your online presenc
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The world of marketing, digital marketing and online marketing is changing rapidly. New (social media) channels are emerging, rules of established channels like SEO are constantly changing and completely new opportunities to reach potential clients and existing clients open up to businesses and professional services firms. The market for professional services like consulting, accounting, financial advise, lawyers and others is usually quite crowded. Standing out has always been challenging and it is even more so today where the competition is not necessarily visible next door but could come from another country or the other side of the continent. On the other hand by leveraging digital marketing tools in the right way, it has probably never been easier - and more cost effective - to really stand-out and differentiate your firm against the competition. This book is for managing partners, directors and CEO's of professional services firms and everybody else interested in the matter who want to stand out and want to take their firm to the next level. It is a practical guide, easy-to-read with pragmatic advice that can be implemented straight away.
- Sales Rank: #1859700 in Books
- Published on: 2015-01-08
- Original language: English
- Number of items: 1
- Dimensions: 9.00" h x .23" w x 6.00" l, .31 pounds
- Binding: Paperback
- 98 pages
About the Author
Michael Alf is founder of “Your Firm Everywhere Now” - a digital marketing agency for professional services firms. After working for more than 10 years with a major consulting and IT firm in Europe, North America, Asia and Australia, he decided to start his own business to leverage his experience and expertise. Michael lives with his wife and two daughters in Melbourne, Australia.
Most helpful customer reviews
4 of 4 people found the following review helpful.
The author is successfully drinking his own champagne - a quick and enjoyable read about the do's and don'ts of self-marketing
By Dr. Jeannot Muller
This book is a crisp but entertaining reading about the do's and don'ts of self-marketing and self-branding.
Like Michael, I have a consultancy background, studied something completely different and I quit my job with a huge organization, as it was about leaving my own secure comfortzone.
Unlike Michael I haven't succeeded yet in building up my own business, but I'm for over 10 years interested in this field and most importantly I'm interested in the field of Search Engine Optimization (SEO), or more generally speaking, how can you catch and maintain a sustainable audience.
I sincerely believe that a lot of people are making a lot of money in the SEO area but it is mainly a rip-off for the enduser. SEO might help for some special keyword-tuning in case you are already successful, but content (and needless to say relevant content) is key to every success.
This book is not about making you rich within a few hours, but it will avoid you making typical mistakes, mainly wasting time and money in non-effective approaches.
I'm probably not the target audience with my background, but the latter enables me to judge that this reading will help the non-technical savvy to understand the needed concepts, one should concentrate on to make him-/ or herself and the company successful.
Please always bear in mind what the author wants to achieve for himself with this book. The fact how and when he released this book and how quickly it made it into the top-seller lists is clearly showing that the author is eating is own dog food, or shall I say he is drinking his own champagne? ;-).
Again, a quick read but full of justified information and I strongly believe an excellent advisor and kind of a roadmap for every small or mid-size business, interested in the global new possibilities but struggling with where to start and how to approach the topic.
In closure, please keep again in mind what the author wants to achieve for himself, and that's most likely exactly what you want to achieve. So don't expect a scientific technical book, but a smart advisor in how to do self-marketing right.
1 of 1 people found the following review helpful.
An Excellent Overview of What is Working in Professional Services Marketing Today
By Michael M.
If you are looking for a resource to provide you with an overview of the most effective marketing tactics for your firm, this is a great book to start with.
The author provides a very practical guide packed with advice that you can implement immediately for your firm. Written in a very casual and easy-to-read language, it gets straight to the point and provides specific guidance in several key areas:
1. Digital and mobile marketing
2. Firm and personal positioning
3. Website usability, relevance, and content
4. Social media
5. Paid lead generation through Google and Facebook ads
6. Automation
7. Search engine optimization
One of my favorite sections is Chapter 7, where the author addresses what I feel is the most important question on the mind of everyone who operates a firm's marketing function: "How can we reduce the cost of operating digital marketing, and how can we reduce the level of manual involvement?"
This book is intentionally short so that the average reader can get through it in a few hours. Its structure focuses on providing an understanding of why things are important so that you can decide where to focus your firm's resources for maximum impact.
The only area that I wish was improved is the formatting of the text in the Kindle version. The lack of paragraph spacing, bullets, and subheadings makes the book pretty hard to read. The usefulness of the content does make up for this shortcoming to some degree.
Overall, this is an excellent overview of the most effective marketing tactics for the professional services firms. Highly recommended!
1 of 1 people found the following review helpful.
but is easy to read and understand
By Janet Shaughnessy
I learned so much from this book. There is a wealth of information here, but is easy to read and understand. I highly recommend it to anyone who is aware of the gains to be made when leveraging digital marketing, but need help to get started.
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