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Marc Stoiber, a 25-year veteran of the marketing trenches, has stewarded the reputation of brands ranging from global multi-nationals to local pizza shops. He’s witnessed tectonic shifts in the marketing landscape - from rapidly changing values and beliefs, to consumer hyper-engagement and the messy implosion of sacred marketing cows. In Didn’t See It Coming, Stoiber describes a brave new world. He gets into the head and heart of skeptical consumers as they decide who they want to believe in – against the backdrop of economic meltdown, cultural chaos, climate change, and technological overload. Didn’t See It Coming is honest, fun to read and packed with great thinking. There are ideas to mull, wisdom to consider, and practices to rip off and claim as your own. Best of all, there isn’t a word of marketing bafflegab to be found. Join Marc as he pulls back the curtain, rolls up his sleeves and redefines how marketers can get their groove back.

• Sales Rank: #1767562 in Books
• Published on: 2015-01-15
• Original language: English
• Number of items: 1
• Dimensions: 8.00" h x .33" w x 5.25" l, .35 pounds
• Binding: Paperback
• 146 pages

About the Author
Marc Stoiber is a brand consultant, entrepreneur, and writer. He knows how to connect dots, simplify, and add a creative twist to the most mundane things in life. Even insurance and diet bars. He has worked in the corner office, the basement, and at coffee shops around the world. His work - even the legitimate stuff clients paid for - has been recognized by virtually every international industry award for advertising and design. Marc writes on brand innovation for Huffington Post, Fast Company, GreenBiz and Sustainable Life Media. He also speaks on the subject from coast to coast, and has been featured at TEDx.

Most helpful customer reviews

1 of 1 people found the following review helpful.
A yardstick for the new way to think about business
By Hilton Barbour
As business leaders reel under the pressure of incessant change and an increasingly skeptical (and fickle) customer base, the requirement for a new direction and new attitude is paramount. Stoiber does a deft job providing some of the answers. Just as important, Stoiber poses some provocative questions that business leaders need to grapple with. "Didn't See It Coming" will draw inevitable comparisons with Simon Sinek and George Lois but "Didn't See It Coming" adds a more personal dimension. Stoiber writes from a very personal POV highlighting his own journey from excitement to increasing disillusionment with how marketing, and business in general, has lost its direction and lost its soul. Ultimately that disillusionment leads to soul-searching and a powerful re-imagining of how to think of business. A way ground in making a positive contribution to the planet. Read this book if you want to laugh at Stoiber's artful skewering of the marketing industry. Where the book is infinitely better is as a yardstick for how we all need to think differently about business - and what we're doing to make it better.

1 of 1 people found the following review helpful.
This may be the great North American hash (in the best possible and breakfast ...
By Andrew Duffy
This may be the great North American hash (in the best possible and breakfast sense) of marketing books -- there’s a bit of everything packed into a very easy, accessible and mostly entertaining read.
It’s part history, part tell-all, part confessional, part how-to-and-not-to and plenty insightful -- it may not be “marketing: warts and all” but Stoiber certainly shows you some of the sector’s mild skin rash and its saving graces.
Stoiber’s style is easy and conversational; it’s the kind of book you might get him to spill out over the course of a few decent cocktails. Still there’s some real insight on topics ranging from climate change and sustainability to brand development and authenticity.
Stoiber has a talent for self-deprecating promotion, oxymoronic as that may sound, and while he intended just to get people thinking and considering “what’s next” I think readers will get a great deal more, especially those who live to sell their respective brands.

1 of 1 people found the following review helpful.
Immerse yourself in his life experience.
By Guy Dauncey
Public relations getting you down? Marketing seem like yesterday's game? I are you just confused by the contradiction between helping a company to sell more STUFF, when whichever way you look, the signs tell you that there's a different game in town?

'Didn't see it coming' is a valuable tonic for the weary and the wary, for those who have begun to question what they do, why they do it, and for anyone asking "Is that all there is?" Our planet is in the midst of a period of rapid change and transformation, and if you don't want to be caught with your corporate pants down, or the lady-equivalent, invest the pocket change in Marc's book, plan a Sunday off with no distractions, and immerse yourself in his life experience.

He has the experience under his belt; now he wants to link that experience to larger goals about purpose and meaning. Which has got to be good for all of us.

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Business thinking skills that really work

Better creative thinking leads to brilliant decision making and successful, innovative solutions to business problems. Using the proven practical skills, techniques and advice in this book, you will learn how to think better, faster and more productively, enabling you to shape, train and inspire your thinking to deliver more effective results.

·    Improve your critical analysis and thinking skills

·    Become confident in making better and more creative decisions

·    become faster and more effective at problem solving

This book will enable you to become a calm, logical and well-argued decision maker with the ability to deliver better solutions and outstanding results - and win the accolade for your work – “well thought through, persuasively argued with a creative set of options. Well done .”

• Sales Rank: #2498267 in Books
• Published on: 2015-01-09
• Original language: English
• Number of items: 1
• Dimensions: 8.40" h x .80" w x 5.30" l, .93 pounds
• Binding: Paperback
• 352 pages

From the Back Cover

Business thinking skills that really work

Better creative thinking leads to brilliant decision making and successful, innovative solutions to business problems. Using the proven practical skills, techniques and advice in this book, you will learn how to think better, faster and more productively, enabling you to shape, train and inspire your thinking to deliver more effective results.

·    Improve your critical analysis and thinking skills

·    Become confident in making better and more creative decisions

·    become faster and more effective at problem solving

This book will enable you to become a calm, logical and well-argued decision maker with the ability to deliver better solutions and outstanding results - and win the accolade for your work – “well thought through, persuasively argued with a creative set of options. Well done .”

About the Author

Richard Hall is Chairman of RH&A and Showcase Presentations Limited, which was most recently behind the Pearson presentation at the Strand. He has written four books for Pearson, which include Brilliant Presentation, Brilliant Business Creativity and The Secrets of Success At Work. His background is in marketing and advertising.

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0 of 0 people found the following review helpful.
Useful! Practical!
By ServantofGod
I am surprised yet honored to be the first reviewer of this great book. IMHO, it's well written and organised with plenty of good cases and quotes. Very helpful indeed! Highly recommneded!

p.s. Below please find some favorite passages of mine for your reference.

Controlling our first impressions and training our gut or our instincts is the starting point to becoming a better thinker. Our unconscious is at work in decision making prior to our conscious mind engaging…...We live in do-do times and deep thinking is as out of fashion as is deep reading and carefully, structured, thoughtful writing of which we see less and less. We tweet and we skim. We do not ponder because pondering is, well it’s sort of, ponderous and old fashioned. Pgxii
The trouble with the world is that the stupid are cocksure and the intelligent are full of doubt. – Bertrand Russell pg14
The weight problem you should really be worrying about is mental obesity. David Ryan Polgar said this is our biggest thinking issue because we binge on junk information. He goes on, “A healthy digital lifestyle is about finding a balance between information consumption and reflection, which allows the information to move to a higher level of thinking. A healthy digital lifestyle consists of less data, better information, more reflection and mental exercises.” Pg15
How you present and package your thinking distinguishes thinking from great thoughts. Consumers like you to market your thinking and dress it up, not just let your thought escape like a moment of mental flatulence….Working out how to present your thinking at its best forces you to get the thoughts to be clear, simple and compelling. Jack Welch said, “I always thought that chart making clarified my thinking better than anything else.” Pg117
A decision without an alternative is a desperate gambler’s throw. – Nassim Nicholas Taleb pg31
Trying to sell one option choice is frankly not selling at all; it’s coercion. Pg31
A CEO, before making a really expensive investment decision, gets his team to do a pre-mortem: “Imagine that it’s five years on and this has been a catastrophe…what went wrong and could we have foreseen it?” And another who always asks his team to see things from a competitor’s viewpoint: “What would you think and, more importantly, what would you do if you were our biggest competitor?” pg32
When circumstances change I change my mind. What do you do? – John Maynard Keynes pg36
You’ve got to define the precise nature of the problem. “Help!” is not a brief. Pg49
Asking your colleagues “What do you think?” is likely to provoke some action. Pg69
Humans have this tendency to overdramatize and give too much weight to rare probabilities because we like vivid stories. Pg105
John Kearon, CEO of Brain Juicer, has produced the best derogatory line I’ve yet come across on most research and the value it brings to decision making and forecasting: “heavy on numbers, light on insight, dead on arrival”. Pg107
Provide for the worst; the best can take care of itself. – Yiddish proverb pg107
Be careful. Bend a few rules but don’t break hearts or risk breaking the business. Pg179
If you can’t explain it simply, something’s wrong. Pg183

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## PDF Ebook Principles of Cost Accounting, by Edward J. Vanderbeck, Maria R. Mitchell

PDF Ebook Principles of Cost Accounting, by Edward J. Vanderbeck, Maria R. Mitchell

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Discover how readable and relevant cost accounting can be with PRINCIPLES OF COST ACCOUNTING, 17E. This edition packs the essentials you need to know in a unique 10-chapter format that is well organized, practical, and concise. You gain a thorough understanding of cost concepts, cost behavior, and cost accounting techniques as they apply to manufacturing and service businesses. To ensure understanding, the book introduces concepts in small, manageable sections that are immediately reinforced with proven questions, demonstration problems, practice exercises, and self-study quizzes. You master the fundamentals of job order costing and process costing before progressing to more advanced topics, such as budgeting, standard costing and variance analysis, costing for service businesses, and cost analysis for management decisions. Focus on skills that will take you far in today's competitive job market as you learn how to determine the costs of products and services and how to set effective selling prices. Learn techniques to measure the performance of managers and discover how to use accounting to achieve organization's goals. Find the relevant approach you need with the most up-to-date presentation of accounting skills in PRINCIPLES OF COST ACCOUNTING, 17E and corresponding CengageNOW online homework tools.

• Sales Rank: #59346 in Books
• Published on: 2015-01-01
• Original language: English
• Number of items: 1
• Dimensions: 10.00" h x 8.00" w x 1.25" l, .0 pounds
• Binding: Hardcover
• 528 pages

Review
"My students love CengageNOW. I have received feedback from students stating that they love the fact that they get immediate feedback using CengageNOW and can work through problems multiple times which helps them to understand the concepts associated with the problems."

"The reading level is excellent, and the book is easy for students to navigate. Also, the comprehensive problem in Chapter 4 is an excellent learning tool!"

About the Author
Edward J. Vanderbeck has been a professor of accounting for 30 years and Chair of the Department of Accountancy at Xavier University, Cincinnati, Ohio, for 22 years. Before retiring in 2008, Professor Vanderbeck specialized in teaching cost accounting to accounting majors and managerial accounting to undergraduate and MBA students. He has taught at the two-year college level at SUNY--Delhi. He has a BA in accounting from SUNY--Binghamton and an MS in business administration from SUNY--Albany. He is licensed as a CPA (inactive) in the state of Ohio. Professor Vanderbeck has worked as an internal revenue agent, and has performed a faculty internship at what was formerly the Big Eight accounting firm of Touche-Ross. He has served as a developmental editor and marketing manager for accounting publications with South-Western. Professor Vanderbeck is an avid tennis player and a student of casino gaming strategies.

Maria R. Mitchell is Associate Professor of Accountancy at Thomas More College in Crestview Hills, Kentucky, where she teaches cost accounting and advanced accounting, to accounting majors and introductory accounting topics to freshman and adult students. Prior to starting her academic career full-time, Ms. Mitchell worked on the audit staff at KPMG and for a global industrial products company, where she was responsible for financial reporting and assisted with activities-based costing implementation projects. She has also been an adjunct instructor at Xavier University and Cincinnati State Technical and Community College. Professor Mitchell is a CPA in the state of Ohio, has an MBA from Xavier University and a BS Accounting from Northern Kentucky University. Outside the classroom, she enjoys the outdoors, reading, gardening, cooking, and studying genealogy.

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0 of 0 people found the following review helpful.
Five Stars
By Timothy
Need this book for a class it arrived in the exact condition it was advertised in.

0 of 0 people found the following review helpful.
needed it and got it
By jesse cona
i needed it for class and i am glad i bought the e book. would by more from amazon in the future.

0 of 0 people found the following review helpful.
Five Stars
By tp
Worked for my sons college class and I couldn't beat the price!

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> Ebook Free Economics Today: The Macro View Plus MyEconLab with Pearson eText -- Access Card Package (18th Edition), by Roger LeRoy Miller

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Economics Today — Bringing the real world to your students

Readers learn best when they see concepts applied to examples from their everyday lives. The Eighteenth Edition of Economics Today: The Macro View addresses leading-edge issues while facilitating reader learning. The text shows readers how economics is front and center in their daily routines while providing them with many ways to evaluate their understanding of key concepts covered in each chapter. New and revised tools and features engage readers and help them focus on the central ideas in economics today.

Personalize learning with MyEconLab

MyEconLab is an online homework, tutorial, and assessment program designed to work with this text to engage students and improve results. Within its structured environment, students practice what they learn, test their understanding, and pursue a personalized study plan that helps them better absorb course material and understand difficult concepts.

0134004639 / 9780134004631 Economics Today: The Macro View Plus MyEconLab with Pearson eText -- Access Card Package, 18/e

This package consists of:

• 0133884872 / 9780133884876 Economics Today: The Macro View, 18/e

• 0133921301 / 9780133921304 MyEconLab with Pearson eText -- Access Card -- for Economics Today: The Macro View, 18/e

• Sales Rank: #17966 in Books
• Published on: 2015-01-05
• Original language: English
• Number of items: 1
• Dimensions: 10.70" h x .60" w x 8.40" l, 2.20 pounds
• Binding: Paperback
• 624 pages

About the Author

Roger LeRoy Miller is currently affiliated with the University of Texas — Arlington. Prior to this affiliation, he has held faculty appointments at the University of Washington at Seattle, the University of Hawaii, Clemson University, and the University of Miami, where he co-founded the Law and Economics Center.    

     

Miller has authored and co-authored a myriad of articles and textbooks. He is the sole author of the best-selling Economics Today text and a co-author of the highly successful Economics of Public Issues. In addition to his work in academia, Miller has been invited to give talks and lectures across America, Guatemala, Costa Rica, and France. He has also served as a consultant to several law firms and numerous state and federal agencies.

 

Most helpful customer reviews

6 of 7 people found the following review helpful.
Worst book, by the worst company ever.
By Kris McAuley
Simply the worst company, online program, and customer service in the history of companies.

This book is great if you need something to start a fire with and the econ lab site is great if you just feel like being frustrated and sitting on the telephone with the company for a few hours to persuade them that you did in fact purchase their inferior product.

I feel better now.

4 of 4 people found the following review helpful.
Good
By Kristine P. Sweetland
This textbook was well written. If you are taking this course along with macroeconomics, don't buy this book because all the chapters are included in the Economics Today (16th ed).

5 of 6 people found the following review helpful.
Biased book
By Sara Flanagan
I didn't care much for the author of this book. Even from reading the first chapter, he seems like an opinionated jerk. The section titled "A Warning: Recognize Normative Analysis" sounds like something the editor had to put in there because of how the author wrote the book. For example, he writes, "Do not get the impression that a textbook author will be able to keep all personal values out of the book. They will slip through" (11). It seems like every opinion the author had succeeded in making it into the book.

I know it is hard to remain completely non-biased in a book on economics. Indeed, it's quite likely the author will favor one side or the other when discussing such topics as corporate income tax, Medicare, and other topics. However, the mark of a good author is the ability to suppress those opinions and present each side equally. However, in this book, his side is presented and then he puts down the other side. For example, in the section about free trade, he lists the arguments against free trade, one of which is protecting domestic jobs. The author spends the entire section stating why he feels allowing companies to outsource their jobs to other countries (like China or India) does not affect domestic (e.g., American) jobs at all. And he brings politics into it. For example, on why this is the biggest argument against free trade, he states, "This is a compelling argument, particularly for politicians from areas that may be threatened by foreign competition" (714). This line is completely unnecessary. The entire section labeled Protecting Domestic Jobs is nothing but his explaining why this is apparently not a factor in American unemployment, instead of addressing both sides. This isn't the only example -- I'd find more, but I don't enjoy going back through this book.

I will at least afford it two stars because some of the information was useful and not biased. For example, it's hard to bias supply and demand. Basically, the parts which are strictly instruction are good. But the author injects his opinion far too often into this book.

See all 137 customer reviews...

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Estás a punto de conocer el camino que se requiere, para convertirse en un

marketer de respeto en el mercado hispano y comenzar a ser quien reciba

el dinero de las personas que están en Internet, buscando una solución a

sus problemas.

 

Piensa, el 70% de las ventas OCURREN por CORREO ELECTRÓNICO.

Ni poniendo links en Facebook o Twitter, ni por teléfono (efectivo pero nadie

lo hace), ni tampoco por mensajes de texto a tu celular, sino por correo

electrónico.

 

Los gurús que te dicen que el Email Marketing está muerto no hacen bien.

Fíjate que, incluso ellos, están usando Email Marketing para decirte eso y

venderte su nuevo curso sobre medios sociales (dinero con Facebook,

dinero con Twitter, dinero con Pinterest, dinero con Instagram, dinero con

nueva red social de moda, etc.).

 

Si así fuera, ¿por qué no te venden ese curso sobre cómo ganar dinero con

[nueva red social de moda] en esa red social de moda?.

 

Tampoco el blogging es donde ocurren las ventas.

 

El experto Blogger John Chow, quien gana 40,000 $ cada mes, menciona en su

programa "Internet Marketing John Chow" lo siguiente:

 

"Las personas piensan que mis ingresos provienen de mi blog, gran error,

mi blog solo es un GRAN mecanismo para agregar personas a mi lista de

autorespondedor y es en mi lista de autorespondedor donde ocurren

dos terceras partes de mis ganancias"

 

Hay algo más que menciona John Chow:

 

"Las compras ocurren alrededor del octavo contacto, puedes tener el

mejor contenido del mundo en tu blog, las personas pueden leerlo y

decir "¡’WOW, es lo mejor que he leído en mi vida!", pero de ahí se irán

y no sabrán más de ti, no abra un segundo contacto y mucho menos 8".

Aquí otros hechos más.

Del 98 al 99% de las personas que visitan un sitio web no compran en la

primera ocasión.

 

O dicho de otra forma, las cartas de ventas solo convierten un 1 o 2%.

 

Piensa en este gran error.

ATENCIÓN

ATENCIÓN

ATENCIÓN

Los afiliados del montón envían su tráfico a una carta de ventas que solo

convierte a uno de cada 100 personas.

 

Las personas van a esa carta de ventas, una de cada 100 compran y 99

personas se van para siempre de tu vida.

 

¿Cuáles son las posibilidades de generar miles de dólares así?

El Anti Afiliado crea primero un suscriptor, para así poder interactuar al

menos 8 veces con su contacto y con esto poder generar ventas.

 

Y si no lo logra, conserva el suscriptor, para contacto posterior.

 

¿Qué más?

¡Ah sí!

Una vez que las personas están en tu autorespondedor y si haces las cosas

bien, esas personas están ahí, disponibles para ti.

Piensa en este otro hecho, el ratio de apertura promedio de una lista de

autorespondedor es de 5.2%, mientras que el ratio promedio de clickeo

de un anuncio en Facebook, que es del 0.051%.

Ahórrate sacar la calculadora, son 100 veces más la posibilidad de que vayan a

ver algo que quieres que vean, si están en tu correo, a que lo hagan viendo

un anuncio tuyo en Facebook (donde dicen los gurús que está el dinero

actualmente).

 

¿Quieres más?

 

Que tal esta pregunta en un foro sobre Email Marketing:

"¿Con qué frecuencia compruebas tu Correo Electrónico?"

 

Respuestas:

 

Cada 15 minutos

Cada dos minutos

Todo el rato, cada vez que mi celular me notifica un nuevo correo.

 

¿Cuáles son las posibilidades de que vayan cada 2 o 15 minutos a tu perfil de

red social o a tu blog a ver si tienes algo nuevo que decir?

 

Yo creo que ninguna.

 

Tu entrenamiento comienza en la siguiente Capítulo.

¡¡Vamos allá!!

• Sales Rank: #946621 in eBooks
• Published on: 2015-01-01
• Released on: 2015-01-01
• Format: Kindle eBook

Most helpful customer reviews

0 of 0 people found the following review helpful.
Esta dando verdaderas lecciones incluso a los gurús
By Javier Quiroz
Helio Laguna sin duda se ha convertido en el maestro en el marketing por correo. Muchos gurús del mercado le andan copiando el estilo y la manera de conectarse con la gente. Sin duda este contenido es el apropiado para quien desea seguir los pasos del genial Heliosaky.

Altamente recomendado

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0 of 0 people found the following review helpful.
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Este no es un libro para leer. Es un libro para hacer crecer los ingresos. Es 100% práctico, y 110% efectivo. Mi propio negocio recibió un aire fresco, y pasó de ser 80-20 (80% diversos negocios, 20% email marketing) a 20-80: actualmente el grueso de ingresos viene por el email marketing.

0 of 0 people found the following review helpful.
El Fin de los "Emails Basura"
By Carlos Andres Hernandez
Sinceramente, Con Helio Laguna Aprendía la Realidad del Email Marketing. Dejé de Enviar "Mails Basura" y Comencé a Aplicar al pié de la letra lo explicado por Helio y los resultados fueron excelentes. Gracias por Compartir Tu Experiencia con Nosotros Helio.

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• Sales Rank: #1370395 in eBooks
• Published on: 2015-01-19
• Released on: 2015-01-19
• Format: Kindle eBook

Most helpful customer reviews

0 of 0 people found the following review helpful.
Some good but some basic information
By GulpingLife
I don't agree with all of his tips but did on several others. It's a decent read but does not cover many important aspects of what being a real estate agent entails.

See all 1 customer reviews...

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Many popular stock-trading rules of thumb and trading systems tested in this book are unreliable. The tales of their effectiveness are myths. The book reveals new scientifically tested stock trading systems that more than double certain investment returns compared to buying and holding certain equities. To illustrate the effectiveness of the new systems and ineffectiveness of the mythical trading systems, the thirty stocks in the Dow Jones Industrial Average (Djia), twenty-six older exchange traded funds (Etfs) that reflect prices of various U.S. and foreign market indices, and the ten most popular mutual funds are used as examples. Readers of the book learn how to evaluate trading systems and test their own ideas based on scientific methods using free software downloaded from the author's website on the Internet. "Robertson is a worthy guide who can bring difficult concepts to the level of even the casual investor." Dan Shearer, Editor, Green Valley News (Arizona)

• Sales Rank: #3719476 in Books
• Published on: 2015-01-12
• Released on: 2015-01-12
• Original language: English
• Number of items: 1
• Dimensions: 9.00" h x .58" w x 6.00" l, .74 pounds
• Binding: Paperback
• 228 pages

Most helpful customer reviews

0 of 0 people found the following review helpful.
Best book on market trading strategies I've ever read.
By Beachcomber
Dr. Robertson's book, "Market Science vs Myth," quickly placed my trading strategy in the "myth" column. The book taught me how to use historical market data to evaluate a trading strategy and separate the data that offers predictable results from the rest. It was a real eye opener.

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Evernote: The Best of Evernote, Tips, Tricks and Techniques You Wish You Knew, by Mr Matt Robbins

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Evernote's Best Tips, Tricks and Techniques to Make the Most of Your Evernote In The Best of Evernote You Will Find... What Evernote is How Evernote Works What I Can Dow With Evernote Choosing the Right Evernote Package Evernote Search Feature Tips Evernote in Everyday Life Evernote in Business Useful Evernote Advice Evernote Top Tips How to Make the Most of Evernote And Much, much more! What is Evernote? Evernote is a powerful program but a lot of people are underutilizing its potential. In hopes to fix this issue we have written this amazing book that will walk you through the usage of Evernote. When going through this book we will give you a quick introduction to what Evernote does and how you can use it. From there we will go into more advanced features and examples on how to use them. Evernote is the best thing there is to help you crush it in your goals. This Evernote guide will teach you the basics you have to know in order to make the most of this great program Why is this Evernote ebook special? Unlike other books on the subject we will explore different things that we can use Evernote for. We will discuss common usages for personal use as well as business usages. By the end of this book you will have the information you need as well as ideas that you can implement into your own Evernote usage. Evernote is an amazing app which is the best program to organize your entire life and can also help in completing any task and accomplishing your goals. You can´t afford to let this book pass, it is a must to read it so take action and buy The Best of Evernote now!

• Sales Rank: #3047993 in Books
• Published on: 2015-01-02
• Original language: English
• Number of items: 1
• Dimensions: 8.00" h x .9" w x 5.25" l, .11 pounds
• Binding: Paperback
• 38 pages

Most helpful customer reviews

5 of 5 people found the following review helpful.
I love Evernote. I have always loved Evernote
By LydiaM
I love Evernote. I have always loved Evernote. What I didn’t realise was that I was only using it to a tiny fraction of its potential. In Evernote: The Best of Evernote, Tips, Tricks and Techniques You Wish You Knew, Matt Robbins opens your eyes to a whole world of possibilities, and shows you how to use Evernote as an incredibly powerful personal organiser, work diary, scheduler, reminder list, scrapbook, family tree, and website.
He starts by explaining what Evernote is, and by describing the different levels of subscriptions and which is best for your needs. He then describes a mind-boggling amount of ways to use Evernote. Most of these would never have even occurred to me! He not only lists the different uses to which you can put this program, but he explains how best to employ the various tools within Evernote to make your projects even more successful.
This is definitely a must read for everyone who wants to find out more about how to stay organised with a tool that syncs across all your devices.

1 of 1 people found the following review helpful.
Rudimentary at best
By Louis I. Jaffe
This so-called book teaches nothing about Evernote's actual user interface and functions. All it does is offer some broad suggestions about ways to organize personal data. There's next to nothing in the way of illustrations or practical examples.

1 of 1 people found the following review helpful.
Cut your learning curve in half ( or better )
By 2ndEmpireMedia
Evernote is awesome - its a massive timesaver for me but it does take a bit to master and this handy guide does a good job of shaving down the learning curve time

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@ Download Full Contact Writing: How to Win with Fearless Communication in a "Show No Mercy" Workplace, by Robert Gardner

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Full Contact Writing: How to Win with Fearless Communication in a "Show No Mercy" Workplace, by Robert Gardner

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Finally--a book that COMPELS you to write better on the job! 
"...I don't know why he hasn't gotten back to me...I guess my request landed in a black hole somewhere...I sent her two follow-up emails...No response...Oh well, what did I expect? I'm not a writer..." 
Words like these--words of frustration, confusion, and defeat--snake their way through the world of work every day. They come from professionals up and down the corporate chain, from line level staff to CEOs. They're the words of people who struggle to write in a way that connects with busy, demanding readers--most of whom will never offer a second chance at a strong first impression. 
Fact: Things aren't getting any easier out there. In today's 24/7 business world, there are too many ways your writing can fail. Failure translates to time wasted, dollars lost, and opportunities missed. But there's hope. Because we're all operating under the same conditions, with the same relentless challenges, it's now a level playing field! With the right tools, and a little coaching, you can connect and win at this writing game! That's where this book comes in. 
Full Contact Writing is a quick-hit guide for professionals at all levels of the organization who want easy, cut-to-the-chase writing strategies that work. It's a tight, valuable collection of simple, but powerful lessons learned and techniques applied. Want to be more respected--more influential? Be a better writer. Full Contact Writing gives you the core road map to a greater awareness of your true writing potential. The can't-miss wisdom in these pages comes to you from a top-notch business writer who's logged countless big wins in the workplace by practicing what he preaches. 
Today's take-no-prisoners business world calls for a more assertive, confident writing style. This book will help get your writing back in business--and keep it there. If you do any writing at work, you need Full Contact Writing!

• Sales Rank: #2821070 in Books
• Published on: 2015-01-02
• Original language: English
• Number of items: 1
• Dimensions: 9.00" h x .29" w x 6.00" l, .39 pounds
• Binding: Paperback
• 126 pages

About the Author
R.G. (Bob) Gardner is a management consultant, business communication strategist, and devoted practitioner of Full Contact Writing. His background reflects strong academic exposure to linguistics, rhetoric, and the language arts--coupled with deep, corporate experience in technical writing, marketing communications, and proposal development. Bob's growing list of writing wins builds steadily from his past roles in key advisory staff and management positions with such technology giants as RCA, General Electric, Lockheed Martin, and Computer Sciences Corporation.  Today, R.G. Gardner is President and CEO of Gardner Communications, LLC (GardComm), a management consulting firm specializing in business communication services and solutions, proposal content development and management, and brand building for large organizations and start-ups alike.

Most helpful customer reviews

2 of 2 people found the following review helpful.
I Didn't Realize How Much I Needed This!
By Michael E. Nuss
What a timely book this is. I think this is excellent advice for how to make your writing stand out and get results. I'm actually excited and inspired to get started using these techniques and add power to my words. Thank you, Mr. Gardner. This is a gift!

1 of 1 people found the following review helpful.
A must have book for anyone that writes at work
By Spencer Currle
As a professional field-based scientist with a global pharmaceuticals company, my daily work depends on effective, efficient communications with customers and internal colleagues. Since applying Dr. Gardner's methods, I have seen measureable results: Medical Opinion Leaders are responding more openly and quality scientific exchanges occur more frequently. This book is so easy to read, as if Dr. Gardner is speaking directly to me. He conveys his ideas in a simple, conversational way that brings real world context, enabling me to apply his approach immediately and without even thinking about it. If you write at work, get this book.

1 of 1 people found the following review helpful.
A Must Have for All Business Professionals
By Jeremy Angelo
Have a writing assignment, but lost your mojo. Too many of your work products find their way in the recycle bin without actionable results? Then it is time you purchase FULL CONTACT WRITING. In the book, it describes the ACE method for writing. It has helped me improve my writing; bringing actionable results from my intended audience. Reading and practicing FULL CONTACT WRITING will do the same for you. It is a must have for all business professionals.

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Full Contact Writing: How to Win with Fearless Communication in a "Show No Mercy" Workplace, by Robert Gardner PDF
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