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Full Contact Writing: How to Win with Fearless Communication in a "Show No Mercy" Workplace, by Robert Gardner
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Finally--a book that COMPELS you to write better on the job!
"...I don't know why he hasn't gotten back to me...I guess my request landed in a black hole somewhere...I sent her two follow-up emails...No response...Oh well, what did I expect? I'm not a writer..."
Words like these--words of frustration, confusion, and defeat--snake their way through the world of work every day. They come from professionals up and down the corporate chain, from line level staff to CEOs. They're the words of people who struggle to write in a way that connects with busy, demanding readers--most of whom will never offer a second chance at a strong first impression.
Fact: Things aren't getting any easier out there. In today's 24/7 business world, there are too many ways your writing can fail. Failure translates to time wasted, dollars lost, and opportunities missed. But there's hope. Because we're all operating under the same conditions, with the same relentless challenges, it's now a level playing field! With the right tools, and a little coaching, you can connect and win at this writing game! That's where this book comes in.
Full Contact Writing is a quick-hit guide for professionals at all levels of the organization who want easy, cut-to-the-chase writing strategies that work. It's a tight, valuable collection of simple, but powerful lessons learned and techniques applied. Want to be more respected--more influential? Be a better writer. Full Contact Writing gives you the core road map to a greater awareness of your true writing potential. The can't-miss wisdom in these pages comes to you from a top-notch business writer who's logged countless big wins in the workplace by practicing what he preaches.
Today's take-no-prisoners business world calls for a more assertive, confident writing style. This book will help get your writing back in business--and keep it there. If you do any writing at work, you need Full Contact Writing!
- Sales Rank: #2821070 in Books
- Published on: 2015-01-02
- Original language: English
- Number of items: 1
- Dimensions: 9.00" h x .29" w x 6.00" l, .39 pounds
- Binding: Paperback
- 126 pages
About the Author
R.G. (Bob) Gardner is a management consultant, business communication strategist, and devoted practitioner of Full Contact Writing. His background reflects strong academic exposure to linguistics, rhetoric, and the language arts--coupled with deep, corporate experience in technical writing, marketing communications, and proposal development. Bob's growing list of writing wins builds steadily from his past roles in key advisory staff and management positions with such technology giants as RCA, General Electric, Lockheed Martin, and Computer Sciences Corporation. Today, R.G. Gardner is President and CEO of Gardner Communications, LLC (GardComm), a management consulting firm specializing in business communication services and solutions, proposal content development and management, and brand building for large organizations and start-ups alike.
Most helpful customer reviews
2 of 2 people found the following review helpful.
I Didn't Realize How Much I Needed This!
By Michael E. Nuss
What a timely book this is. I think this is excellent advice for how to make your writing stand out and get results. I'm actually excited and inspired to get started using these techniques and add power to my words. Thank you, Mr. Gardner. This is a gift!
1 of 1 people found the following review helpful.
A must have book for anyone that writes at work
By Spencer Currle
As a professional field-based scientist with a global pharmaceuticals company, my daily work depends on effective, efficient communications with customers and internal colleagues. Since applying Dr. Gardner's methods, I have seen measureable results: Medical Opinion Leaders are responding more openly and quality scientific exchanges occur more frequently. This book is so easy to read, as if Dr. Gardner is speaking directly to me. He conveys his ideas in a simple, conversational way that brings real world context, enabling me to apply his approach immediately and without even thinking about it. If you write at work, get this book.
1 of 1 people found the following review helpful.
A Must Have for All Business Professionals
By Jeremy Angelo
Have a writing assignment, but lost your mojo. Too many of your work products find their way in the recycle bin without actionable results? Then it is time you purchase FULL CONTACT WRITING. In the book, it describes the ACE method for writing. It has helped me improve my writing; bringing actionable results from my intended audience. Reading and practicing FULL CONTACT WRITING will do the same for you. It is a must have for all business professionals.
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