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Principles of Marketing, Student Value Edition (16th Edition), by Philip T. Kotler, Gary Armstrong
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NOTE: This is a standalone product.
For Principles of Marketing courses that require a comprehensive text
Help students learn how to create customer value and engagement
In a fast-changing, increasingly digital and social marketplace, it’s more vital than ever for marketers to develop meaningful connections with their customers. Principles of Marketing helps students master today’s key marketing challenge: to create vibrant, interactive communities of consumers who make products and brands an integral part of their daily lives. To help students understand how to create value and build customer relationships, Kotler and Armstrong present fundamental marketing information within an innovative customer-value framework.
Thoroughly revised to reflect the major trends impacting contemporary marketing, this edition is packed with stories illustrating how companies use new digital technologies to maximize customer engagement and shape brand conversations, experiences, and communities.
MyMarketingLab does not come packaged with this content. If you would like to purchase both the physical text and MyMarketingLab search for ISBN-10: 0133973107 / ISBN-13: 9780133973105. That package includes ISBN-10: 0133795020 / ISBN-13: 9780133795028 and ISBN-10: 0133862097 / ISBN-13: 9780133862096.
MyMarketingLab should only be purchased when required by an instructor.
- Sales Rank: #191631 in Books
- Published on: 2015-01-03
- Original language: English
- Number of items: 1
- Dimensions: 10.80" h x 1.00" w x 8.50" l, .0 pounds
- Binding: Loose Leaf
- 736 pages
About the Author
Philip Kotler is the S. C. Johnson and Son Distinguished Professor International Marketing at the Kellogg School of Management, Northwestern University. His most recent book, Confronting Capitalism: Real Solutions for a Troubled Economic System (2015) calls for both strong economic growth and a better sharing of the gains of economic growth. Professor Kotler is the author of over 50 books on markets and marketing. Trained as an economist at the University of Chicago (under Nobel Laureate, Milton Friedman) and at M.I.T. (under Nobel Laureates, Paul Samuelson and Robert Solow), he has applied his economic knowledge to how markets and marketing works was an early developer of modern marketing and the emerging field of behavioural economics. As an expert on how buyers make their buying decisions, he broadened marketing to explain how buyers make their voting decisions on all kinds of issues.
Most helpful customer reviews
6 of 6 people found the following review helpful.
Editor?
By Pen Name
I'm wondering if they are in need of an editor...I've found so many grammar mistakes in this book so far.
Granted, this is a marketing book, but come on. That's a little unprofessional.
Take the time to get it right. Don't just keep pumping out new books all the time, if they aren't even ready. Take pride in your work.
3 of 3 people found the following review helpful.
Five Stars
By thomas crippen
It's a book. It has words. It's fantastic
0 of 0 people found the following review helpful.
Great Purchase
By Rosalie Straughan
I purchased this book for my daughter for a college class. It stated the book was like new. We were so over joyed when the book arrived. It was like a brand new book. There were no high lite marks in it and if I didn't know better I would have thought it was a brand new book. The cost of the book was well less than what the book would have cost brand new. My daughter was very happy with the book and I was happy with the price and the condition.
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