Download PDF Your Patient Attraction Secret Weapon: How To Have A Referral-Driven Dental Practice And Never Advertise Again, by Mr. Ron Sheetz
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Your Patient Attraction Secret Weapon: How To Have A Referral-Driven Dental Practice And Never Advertise Again, by Mr. Ron Sheetz
Download PDF Your Patient Attraction Secret Weapon: How To Have A Referral-Driven Dental Practice And Never Advertise Again, by Mr. Ron Sheetz
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“Like a fingerprint, your patient’s stories and experiences are unique” Wrongly ask a patient for a testimonial and you’ll get nothing more than a high-gloss statement of approval; a veneer-like declaration coated in vanilla flavoring, every one sounding like the next. Most testimonials are boring, universally dull and have no nutritional value in your marketing and advertising. It’s the patient’s story and experience with you that give a great testimonial its authenticity and credibility. Prospects connect with you through the stories. The true demonstration of your expertise is in the hearts of your patients. Testimonials must influence a prospective patient’s decision at a visceral, emotional level. They cannot be fabricated. They can however be captured and communicated in a way that reveals your true skill and ability as their dentist. A great testimonial communicates what it’s like to be your patient; that you can be trusted. You shouldn’t underestimate the power and influence testimonials and reviews have on others and you must take absolute control over capturing and implementing them in your marketing. In this book you’ll discover: - What makes a great patient testimonial - How to get the right testimonials and reviews from your patients - How and where to use them in promoting your practice, on and offline - How they turn every prospect into a referral-quality patient - How to use testimonials and reviews as a patient referral tool "Social, peer and expert-authority proof; patient testimonials, stories - preferably emotional stories, patient human interest stories are all critically important elements for practice marketing. Ron Sheetz has made himself an absolute authority on patient testimonials and on the making and use of video of them. His understanding of how most testimonials fail to influence - what he calls 'survey testimonials' is on target and itself worth reading this book. His explanation of the way dentists misunderstand what new patients are looking for, which must then sabotage their ability to get and use testimonials is extremely perceptive. I have worked in marketing for health care professionals, practices, and institutions for more than 30 years and I know for a fact he has his finger on something vitally important with this. It's a "secret" on page 19, most doctors bluntly have no good plan; they take what comes at random, and use what they get randomly. Ron's book drawn from his own experiences working with dentists changes all that." Dan S. Kennedy Mr. Kennedy is a strategic marketing advisor and direct-response consultant and copywriter. Author, 23 business books, including No B.S. Guide to Trust-Based Marketing and No B.S. Guide to Brand-Building by Direct-Response. www.NoBSBooks.com
- Sales Rank: #1315325 in Books
- Published on: 2015-01-18
- Original language: English
- Number of items: 1
- Dimensions: 9.00" h x .36" w x 6.00" l, .48 pounds
- Binding: Paperback
- 156 pages
Most helpful customer reviews
0 of 0 people found the following review helpful.
Not just for dentists
By Vance Morris
I just finished this book. Now to be sure, I am not a dentist (book is geared towards dentists), but the information about how to capture and use client reviews can be used in ANY business. He takes you step by step about how to have a referral driven business. Thanks Ron for a great book.
0 of 1 people found the following review helpful.
Finally! The Definitive Book On Referral Marketing For Dental Practices
By claude whitacre
I've heard Ron Sheetz speak from the stage, about referral marketing on several occasions. When I heard he had finally put this information in book form, I bought one of the first copies. Wow! He covers (as I suspected he would) everything a dentist would need to know, to use referrals to increase their number of cases. He gives plenty of case studies to show how it's really done. He answers the questions a dentist would ask, when putting together a referral program.
Ron made this book very specific to the dental profession. But I've used several of Ron's idea on referral marketing to help build my consulting business. And I think these ideas could be used in any business where you provide a service to clients. At 156 pages, Ron has stripped away the non essentials, and immediately got to the meat of how to use the single most profitable marketing tool at your disposal..referrals and testimonials from happy clients/patients.
He generously gives you every key you need;
What it takes to create a great patient testimonial.
How to get the right kind of review and testimonial, that brings in the most new patients. (This is where most testimonials fail, I find)
The best ways to use these testimonials in your dental practice.
Using testimonials and referrals as a key part of a perpetual marketing system.
And I can tell you from experience, that the clients that come from referrals...give you the most referrals.
I've read several books on referral marketing, and I use what I learn. This one gives the best system for dentists, and could be used in other professional practices.
0 of 1 people found the following review helpful.
Ron nails it! Unleash the power of video to connect your best customer's stories to new customers.
By James R. Mcanally
While this book is written to help dental practices, in reality, the discussion and approaches laid out apply to any licensed service business interested in leveraging the power of connecting new potential customers to one's happiest existing customers via video and online reviews.
Enough detail is provided to delegate and systematize the "best practices" presented so that some written or video testimonials are captured methodically and regularly in any practice. The reader, who is most likely a business owner, will quickly realize that they either need to empower appropriate team members to take up this important component of a successful bricks and mortar business in the information age OR to get serious about outsourcing this repetitive task and to do so fast.
If all of that wasn't enough for practice owners to finally be in the know on this important and mostly overlooked side of the business, the preface alone is worth the price of the book and should be mandatory reading for every licensed service professional!
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