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The most important 200 words you will write if you want to sell.
Whether you write fiction or non-fiction, the book “blurb” or description is the second most powerful tool to sell your book. (A knockout cover is #1).
We’ve all been there. We’ve finished the book, edited it, got it ready to publish, and now we face the enormous hurdle of writing the book description. It doesn’t matter that the book might be 300 pages long, but that 100-200 word blurb suddenly feels as difficult as reaching the summit of Mount Everest.
The bad news is that those 200 words are among the most important words you will write if you want to sell your book.
The good news is that I’m going to show you how to do it, for both fiction and non-fiction books.
The better news: I just saw an ad for a blurb-writing course that costs $200. This book costs far less.
FROM THE INTRODUCTION
As an editor I see a lot of blurbs come across my desk. As a reader I see even more. And as an author, I have written plenty of them myself and I don’t enjoy the process at all. I actively loathe dealing with blurbs for my books.
That’s why I’ve boiled the most important steps down to a system, and I’ve even got a few fill-in-the-blank formulas for you to use if you really need them.
Remember that unless you’re a household name, a reader is going to need really compelling reasons to plunk down some money for your book.
Even if your book is FREE, you need a powerful blurb. Why? How many free books are on your e-reader right now? How many have you actually read? Unless the blurb grabs someone’s attention, chances are he’ll download it and read it later (=never).
Make that reader itch to start reading so he can’t even wait for the sample to get to his Kindle.
Avoid “bad” blurbing
Did you know a blurb can actually turn a reader away from a good book? How many bad blurb practices are you guilty of right now? We’ll look at how to prevent or repair the biggest blurb faux pas.
First, let’s discuss the distinction between a blurb and a synopsis.
In fiction writing, a blurb is targeted to readers, to encourage them to buy the book. A synopsis is written for a publisher, agent, or acquisitions editor to tell your story in a concentrated format, saving busy publishing professionals from having to read a whole book in order to find out whether two-thirds of the way through the whole plot falls apart. (I have a secret recipe for a synopsis, but that’s a different book).
So, the first element of a blurb is knowing your target audience: readers.
Blurbs are a marketing tool.
Repeat that after me: Blurbs are a marketing tool.
The intention is to get a reader to buy the book, plain and simple.
So how do you do that?
By making readers want to read the book. Yes, that’s all you need to do.
What influences the reader to buy?
That depends on whether it’s fiction or non-fiction.
Fiction readers are looking for these elements when they read a blurb:
---Intriguing characters with strong desires, clears obstacles to achieving their goals, and weaknesses we identify with
---A goal which must be achieved, or the character will face death (physical, emotional, or professional disaster)
---A compelling conflict between the main character(s) or between the MC and the antagonist that keeps one or both from their goal.
---A key to the setting, both time period and geographical
---(Romance) A secondary or related conflict that keeps the main characters from becoming a couple.
---Hints at unanswered questions the reader is dying to learn the answers to so he must keep reading, even if he’s late for work or skips dinner or sends the spouse to pick up the kids from school.
Notice I did not mention the plot. You don’t need to tell the reader what happens in the blurb. If she wants to know, she will buy your book. Your mission is simply to make that reader want to know what happens.
Sell the characters and confl
- Sales Rank: #781912 in eBooks
- Published on: 2015-01-31
- Released on: 2015-01-31
- Format: Kindle eBook
Most helpful customer reviews
7 of 7 people found the following review helpful.
Tells You Exactly What You Need to Write a Powerful Blurb
By Franziska
I've seen many books for how to write a non-fiction (mainly self help, how to, etc...) blurb, but aside from blog post, there aren't much books that focus exclusively(almost) on how to write blurbs for fiction. So for me, this book was a nice find.
It's not very long, but what's inside is all you need to write a great blurb. The author gets write to the meat of the issue and doesn't waste time with fluff. She tells you what's included in a good blurb, and gives nice examples, while telling you what to leave out.
She also explains it in an easy to follow step by step process, and even shows you methods of creating shorter blurbs just as, or more powerful than the longer blurbs.
There's also a section for non-fiction, which those who write in that genre should find useful information.
IMO, this is the only how to blurb book you need, especially for fiction. It helps you through the process of making an exciting blurb without stiffing creativity in any way.
If you have trouble with blurbs, or even your blurbs are fairly decent, there's most likely a nugget or two in here that can help craft a stronger blurb.
2 of 2 people found the following review helpful.
informative and to the point
By CarmenERichards
Lynley's blurb book puts you, as a writer, into her head, sitting in her chair and holding her pen, creating on-the-spot blurbs. As a reader, she helps you recognize the feeling connected to a selling blurb and one that does not sell. In addition, the reassurance that not everyone should be sold is encouraging and a good dose of reality. Enjoyed this book. Learned a lot. Read in less than an hour and now, to the practice.
1 of 1 people found the following review helpful.
Five Stars
By Lloyd Meeker
Useful techniques for writing a blurb - a different approach.
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