Minggu, 29 November 2015

>> Ebook Free New to B2B: A New Outside Sales Hunter's Guide to Finding and Selling New Business, by James Zimmerman

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New to B2B: A New Outside Sales Hunter's Guide to Finding and Selling New Business, by James Zimmerman

High risk and extremely high rewards are just part of the job for an outside salesperson that sells business to business (B2B) accounts. There are not many positions out there that offer as high pay as outside sales. B2B hunters can easily make over $100,000 and their education, race, sex, religion are completely irrelevant to predicting success. On the other hand, unsuccessful outside salespeople are fired and replaced rapidly which is why these positions often have the highest turnover.

New to B2B: An Outside Sales Hunter's Guide to Finding and Selling New Business is a direct manual on how to successfully complete the company training program and get selling and making commission faster than planned. It offers direction on how to handle prospecting in person and how to make the phones work. The fool proof method of keeping score and completing the activity will allow any person new to selling B2B clients week after week, month after month and quarter after quarter.

This book also dealves into the subject of sales results manipulation. Sandbagging for success is a necessary strategy in today's environment and managing results to most positively benefit the outside account executive is a skill that is mastered by all sales stars.

If you are new to B2B sales or even if you have been doing it for a while but not gotten the results you (or your boss) were hoping for - then read this book and take action - now!

  • Sales Rank: #1110142 in eBooks
  • Published on: 2015-01-04
  • Released on: 2015-01-04
  • Format: Kindle eBook

Most helpful customer reviews

1 of 1 people found the following review helpful.
Excellent book-great for someone new sales/recent grads!
By Mare in wI
This was an excellent book. I recently graduated from college and took a entry level sales position. My favorite part of the book was the examples on how to interact with prospective clients-even though you are nervous. It really helped me become more organized with my work flow and how I interact with business owners. I am eager to buy the next books in this series.

0 of 0 people found the following review helpful.
Five Stars
By Jeremyha Lyle
good book for someone looking to start in sales. covers the basics that every rep needs to read

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Rabu, 25 November 2015

** Ebook Download Dinosaur Derivatives and Other Trades, by Jeremy Josse

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Dinosaur Derivatives and Other Trades, by Jeremy Josse

Venture deep into the heart of finance's weird and wonderful paradoxes

Dinosaur Derivatives and Other Trades is an entertaining and compelling tour de force highlighting the paradoxes inherent to the modern financial system. Presented as a series of striking case studies, this book explores certain enigmatic or philosophical puzzles in the finance industry; some of these puzzles may seem slightly absurd at first glance, but all are very relevant to the way finance is conducted in the real world. Each story highlights specific hypocrisies or moral dilemmas that lie at the heart of the system, guiding readers through the challenges of finance by way of innovative and memorable paradigms. Written in clear, accessible language, this book doesn't claim to offer original financial theory or philosophy as such, but instead deepens the reader's understanding of the system and stimulates independent consideration of the current state of affairs.

The financial world, so often viewed as a rather dull place, is secretly alive with possibilities of strange and sometimes wonderful conundrums. There is the possibility, for instance, of a Manhattan auction house selling derivatives to buy swift-swimming predators known as Megalodons (thought to be extinct for millions of years). This book explores this and other curious propositions to point out the paradoxes of finance.

  • Explore the meaning of "value" in different contexts
  • Learn what the Old Testament can teach us about risk and uncertainty
  • Examine an alternative take on the 2007/2008 credit crisis
  • Consider how the "financial innovation" trend impacts the industry

To truly understand something, it is necessary to crawl deep into the metaphorical underbelly and have a look around. Dinosaur Derivatives and Other Trades provides the itinerary, and the insightful discussion that stimulates curiosity.

  • Sales Rank: #1419046 in Books
  • Published on: 2015-01-20
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.00" h x .62" w x 6.05" l, .71 pounds
  • Binding: Paperback
  • 224 pages

Review

“ This book is a rare beast, merging the seemingly disparate topics of finance and philosophy..” (Journal of Economics, June 2015)

From the Back Cover

A STUDY IN FINANCIAL FANTASY, ENIGMA AND PHILOSOPHY

Written in an engaging and accessible style, Dinosaur Derivatives and Other Trades reveals the inherent philosophical paradoxes found in the world of finance. Jeremy Josse examines a variety of basic concepts to offer a financial expert's view into the often contradictory maze of money.

Each topic in the book is introduced through a striking tale that highlights specific hypocrisies or moral dilemmas that lie at the heart of the financial system. The stories, however odd or enigmatic, offer a unique perspective on what's going on "inside" the world of finance itself.

Finance is a living and breathing subject that we all contend with in our daily lives. With expertise and a good dose of wit, Josse explores a range of compelling questions such as: what is value? what is risk/uncertainty? what is financial innovation? And what is money?

"…[Josse's book] starts like an itch that needs scratching and won't go away … a discussion of the evolution of finance that I now find important and fascinating—thanks to this book."
—Steve Clemons, Editor at Large, The Atlantic

"A compelling, interdisciplinary journey into the arcane world of finance."
—Bruce R. Magid, Dean International Business School, Brandeis University

About the Author
JEREMY JOSSE has spent the last twenty-plus years of his career working as an executive in some of the world's leading financial institutions, including Schroders, Citigroup, and N M Rothschild. He has published numerous articles on a wide range of financial subjects including the credit crisis, bank restructurings and financial engineering.

Most helpful customer reviews

0 of 0 people found the following review helpful.
A fundamental look at the paradoxical world of finance
By Steve Benner
"Dinosaur Derivatives and Other Trades" is an entertaining and illuminating peregrination through the fundamental philosophical paradoxes upon which the world of financial trading is built. Its author, Jeremy Josse, presents each of the basic concepts of the financial world -- value; uncertainty; contract; financial instrument; financial innovation; ownership; money; taxation; fraud; regulation; bankruptcy -- examining first of all what each is (and what it is not) and then, through the use of fanciful story-telling (some of which may, in fact, not be quite as fanciful as the author maintains) demonstrating the essentially paradoxical conundrums that arise from each and the oft-times absurd machinations that ensue.

The aim of the book is to give a philosophical overview of the true nature of financial dealings in order to better understand the ethics that underpin them and so to locate their true moral compass. The book throws up more questions than it answers at times -- deliberately so, highlighting the fact that some ethical questions often do not have single correct answers and even when they appear to, those answers may not hold good for all cases in all times. Some of what the book has to to say may appear mundane, or even to be merely poking fun at the absurd behaviours prevalent in the world of finance. There is more, however, that is deeply profound and which really makes the reader think about the true underpinnings of certain types of inter-personal dealings and financial relationships. In the process, of course, the author explains and exposes much that is wrong with today's financial world at a fairly fundamental level.

The author does a sterling job of keeping his style and tone conversational and non-technical, although there are times when he necessarily has to rely heavily on financial jargon in order to explain a complex financial undertaking, purely because there is no way to avoid this -- some financial abstractions simply don't translate into simple, everyday terms. There are some sections of the book, therefore, where the layman will struggle to follow all the details of a thread (and I speak from experience!) Fortunately, these are few and far between and are never sufficiently key to the underlying argument as to damage the reader's ability to continue beyond them.

The book is recommended to anyone who wants a philosophical understanding of the basic concepts underpinning human financial dealings and associated relationships without wanting to study the full minutiae of the trade. And from an author who has no particular partisan axe to grind.

0 of 0 people found the following review helpful.
Would you buy an option on a Megalodon?
By Dr. Peter Davies
This is a great book. I'd love to say it's just about economics, and really for economists. But it's not. It's a book for all of us for many reasons.

Firstly we are all active economically- we earn, we spend, we save, we make contracts, we relate to each other and use money as a token of exchange. Do we know what we are doing as we do this? Do we realise what lies behind our activity? Can we trust it and each other? Can we regulate this activity? You'll have a much better idea of what the questions really are after reading this book.

Secondly this book is a great primer of economics- it looks at basic questions such as what is value? What is money? and comes up with interesting answers to all of them. One key point is how much of our world view depends on there being people to buy and sell to. The answer to buying a megalodon option is to consider whether someone will buy the option off you. You are buying an option on a megalodon, not a megalodon itself...but you get first call on the animal if one is ever rediscovered. So much of finance is about trading representations of value, not a thing itself. This can lead to chains of increasing value, or to displaced and hidden risks of debts that cannot be serviced. (as was seen for example in The Gods That Failed: How the Financial Elite Have Gambled Away Our Futures )

But at a deeper level this book goes behind being busy, business and commerce. It looks at what we are doing when we assign value to something- and how well we can anchor such decisions. Are there some things we shouldn't be able to sell? It's not that someone won't buy them- it's that the transaction is bad for both parties. Faust selling his soul is an example here. Is Faust's soul really a saleable item? Is it his to sell? What part of yourself have you sold to which devil?

The book is well written and it shows rather than tells. Each question is opened up with a story or example and then the key themes of the debate are drawn out. He's a likeable writer, with an observant, rueful humour, and not expecting too much from his frail fellow humans. His insights into human misbehaviour are good and he's realistic that when it comes to finance we are all tempted. He's very good on regulation and at showing how the proliferation of regulations actually creates more opportunities for further malfeasance, rather than better behaviour. The only quote missing here is Tacitus's comment that, "The more corrupt the state, the more numerous the laws."

This book is written in the language of economics but it's really about we as humans relate to each other- money is after all only a means of exchange- and only holds value so long as we all trust each other to honour its value. It has no worth in and of itself.

I think this book is one of those perspective giving books that you won't read as a basic textbook, but you will read to gain understanding. I think it will take a place alongside books such as Clinical Epidemiology and The Audit Society: Rituals of Verification and Science and Sanity: An Introduction to Non-Aristotelian Systems and General Semantics which teach us much more perspective than fact. These books all teach to handle our representations of reality as such, and not to mistake them for reality itself- which it's doubtful we ever know. There's always an "angle soutenu" as Merleau-Ponty puts it in Phenomenology of Perception

After all is said and done, and after money has been made and lost certain things remain- and I think Josse is hinting that these may well be more enduring and valuable. The classic themes here are Health, fitness, friendships and relationships. Are we squandering our health to try and gain wealth? And then squandering our wealth in an attempt to buy back health? (Between Health and Illness: Explorations in and around medicine)

Maybe at the end of the day all we're left with is a Sunny Afternoon

0 of 0 people found the following review helpful.
An easy read, imaginative, distinctive
By Phil O.
Here we have a lighthearted journey through various aspects of finance from a philosophical perspective. The author produces logically extreme/sometimes whimsical examples to illustrate points -- something I do teaching law. For example, the evanescence of "value" -- something like nailing jello to a wall -- yet its central role in markets, the basic engines of our society, are shown in sharp relief, through a derivative contract that is a call option on a dinosaur (currently) long extinct. Yes, it seems absurd, yet, like the tale of the emperor's new clothes, there are points to be made. All these chapter topics ("what is -- a contract? financial innovation? ownership? regulation? and so on) are right in my wheelhouse. I find the book, as a reading experience, at the pleasurable end of such writings, and no strain for a reasonably culturally literate person. The author feels free to grab examples from history, various commentators, and cultural touchstones (not so much pop culture -- more the heavyweight thinkers) to nimbly make points. I like books like this too sort of limber up and loosen my thinking, about substantial topics.

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Senin, 23 November 2015

! Download Ebook Leaders Eat Last: Why Some Teams Pull Together and Others Don't, by Simon Sinek

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Leaders Eat Last: Why Some Teams Pull Together and Others Don't, by Simon Sinek

Why do only a few people get to say “I love my job?”

It seems unfair that finding fulfillment at work is like winning a lottery; that only a few lucky ones get to feel valued by their organizations, to feel like they belong.

Imagine a world where almost everyone wakes up inspired to go to work, feels trusted and valued during the day, then returns home feeling fulfilled.

This is not a crazy, idealized notion. Today, in many successful organizations, great leaders are creating environments in which people naturally work together to do remarkable things.

In his travels around the world since the publication of his bestseller Start with Why, Simon Sinek noticed that some teams were able to trust each other so deeply that they would literally put their lives on the line for each other. Other teams, no matter what incentives were offered, were doomed to infighting, fragmentation and failure. Why?

The answer became clear during a conversation with a Marine Corps general.

“Officers eat last,” he said.

Sinek watched as the most junior Marines ate first, while the most senior Marines took their place at the back of the line. What’s symbolic in the chow hall is deadly serious on the battlefield: great leaders sacrifice their own comfort―even their own survival―for the good of those in their care.

This principle has been true since the earliest tribes of hunters and gatherers. It’s not a management theory; it’s biology. Our brains and bodies evolved to help us find food, shelter, mates and especially safety. We’ve always lived in a dangerous world, facing predators and enemies at every turn. We thrived only when we felt safe among our group.

Our biology hasn’t changed in fifty thousand years, but our environment certainly has. Today’s workplaces tend to be full of cynicism, paranoia and self-interest. But the best organizations foster trust and cooperation because their leaders build what Sinek calls a Circle of Safety that separates the security inside the team from the challenges outside.

The Circle of Safety leads to stable, adaptive, confident teams, where everyone feels they belong and all energies are devoted to facing the common enemy and seizing big opportunities. But without a Circle of Safety, we end up with office politics, silos and runaway self-interest. And the whole organization suffers.

As he did in Start with Why, Sinek illustrates his ideas with fascinating true stories from a wide range of examples, from the military to manufacturing, from government to investment banking. The biology is clear: when it matters most, leaders who are willing to eat last are rewarded with deeply loyal colleagues who will stop at nothing to advance their leader’s vision and their organization’s interests. It’s amazing how well it works.

  • Sales Rank: #677098 in Books
  • Published on: 2015-01-06
  • Formats: Audiobook, CD, Unabridged
  • Original language: English
  • Number of items: 7
  • Dimensions: 5.50" h x .63" w x 6.50" l,
  • Running time: 9 Hours
  • Binding: Audio CD

About the Author
Simon Sinek, an unshakable optimist, is the author of the bestselling book Start with Why, which challenged traditional assumptions about how great leaders and great companies inspire people. He has presented his ideas to Fortune 100 companies and small start-ups; to nonprofits and members of Congress; to foreign ambassadors and the highest levels of the U.S. military, among many others. His TEDTalk based on Start with Why is the second most popular video of all time on TED.com. He lives in New York City.

Most helpful customer reviews

185 of 193 people found the following review helpful.
Great insights! And a splendid vision of how things can be.
By Srikumar S. Rao
There are many books on Leadership that have little to say. Sinek's book has both new insights and an inspiring vision.

Sinek begins with biology and outlines the roles of chemicals - specifically Endorphins, Dopamine, Serotonin and Oxytocin - and how evolution has dictated why we generate them and how we respond to them. Endorphins mask pain and help give you a `runner's high' or the intense satisfaction after a tough work out.

Dopamine leads to your `feeling good' upon accomplishing a goal whether that is bringing home dinner while evading sabre-toothed tigers or doing a bang-up job on a major presentation. Think of endorphins and Dopamine as the `individual achievement' chemicals. We need them to excel at what we do.

Serotonin is what gives you a feeling of gratitude and affection for the persons who supported you in your endeavors and the good feeling as they applaud you. Oxytocin is `love' chemical. It gives you the warm fuzzies you get when you hug someone or have a deep meaningful conversation. Think of Serotonin and Oxytocin as the `social' chemicals.

We, as humans, need both the individual achievement and social chemicals to progress. What has happened, unfortunately, in our society is that mores and values have changed to emphasize the former to such an extent that a deadly imbalance has been created. It is truly toxic - your job may be killing you. I used to think this was hyperbole but Sinek presents enough evidence for me to revise this opinion.

Central to Sinek's arguments is the `Circle of Safety'. When a sabre-toothed tiger attacks a herd of buffalos they gather together with their tails touching and horns out. Whichever direction that tiger attacks, it is met with impenetrable defense. This is the circle of safety. We want to feel that there are persons we can trust who will look out for us. Where we can let our guard down and be ourselves.

In such a trusting environment we can focus on doing the best we can and this greatly benefits both us, individually, the company. This feeling of `belonging' is what has disappeared from the corporate workplace to a large extent. It has been replaced by an ethos of `everyone for himself and the Devil take the hindmost'. And, sadly, even the `winners' in this environment are actually losers because of the personal price they pay in terms of insecurity and lack of meaningful relations, not to mention health side effects.

What I found really useful in the book is the way in which Sinek takes concepts from fields such as psychology and shows how they are relevant to what we experience in the workplace. I found these to be penetrating insights and they lead to many `aha' moments as well as to a change in the way I conduct some of my own programs.

For example, take the Milgram experiments. These are some of the best known - and most shocking - experiments in psychology and the implications are truly horrifying. In the early sixties, shortly after the Adolf Eichmann capture, trial and execution, there was a lively debate on whether Nazi collaborators were simply `following orders' or had a sense of responsibility and ownership for what they did.

Yale professor Stanley Milgram devised a series of experiments in which a volunteer was asked to deliver electric shocks to a subject each time he made an `error' in a lesson. Unbeknownst to the volunteer the subject was actually a confederate of the professor and an actor who affected great pain and suffering as the level of electric shocks increased. In reality there were no shocks and no pain but the volunteer did not know this.

When volunteers demurred from administering painful electric shocks the white gowned Milgram told them in various ways that they were required to continue even when they thought that the shocks they were administering were severely harmful to the subject.

The shocking result was that huge numbers of `normal' persons - readily or with mild trepidation - continued to administer potentially lethal shocks to subjects even as they howled with pain and demanded that they be released from the experiment. And this happened simply because they were told to do so by an `authority figure' with no threats or rewards for doing so.

Obviously this has great implications for why dictatorships form and survive and the debate on this continues to this day.

What Sinek points out is that this same experiment is played out in our companies every day at huge human toll. I had never thought of it in these terms before but parallel is exact. Many `managers' willingly take actions that they know will bring hardship and suffering to others - mass layoffs, reductions in benefits, changes in working conditions etc. - simply because they have been directed to do so. Even worse, we have evolved a business `philosophy' where formal directions are no longer necessary - this is simply the way to do things.

Sinek talks about how to bring the balance back in our workplace so both companies and individuals can thrive side by side in a symbiotic relationship. And he gives lots of examples such as the Barry Wehmiller companies where CEO Bob Chapman is dedicated to `building great people who do extraordinary things. And Charlie Kim, CEO of Next Jump who implemented a policy of lifetime employment.

I particularly like his comparison of the results achieved by James Sinegal, CEO of Costco and Jack Welch the much touted former CEO of General Electric. Welch's paradigm of pitting executives against each other created a high stress environment and the gains were short-lived and unsustainable.

In contrast Sinegal built a strong `circle of safety' for his people, paid wages which were nearly double those at Walmart and did many things to engender loyalty and trust. Costco employees are loyal and have built it into the second largest retailer in the country and the growth is both balanced and continuing.

This book will make you think differently about the business systems that prevail in our society and also give you a way to make the workplace more humane.

I hope you join the `Truly Human Leadership" bandwagon set rolling by Bob Chapman, CEO of the Barry Wehmiller companies. Be sure to watch his TEDx talk. Google it to get the URL.

65 of 67 people found the following review helpful.
A very different view of management
By Matthew
I previously read "Start With Why" and really enjoyed it. That book helped to completely reframe the way I viewed business and the big picture. I was very excited to get a chance to read this book. Initially, I thought it would give a fuller explaination of how the Marines create greater sensitivity in their leaders. In a way, it did this although actually, the book was much more of a scientific study on the chemistry of management. I think it's interesting how Simon related biological chemicals that we all have to better management. The concept of a Circle of Safety and treating each employee as if you are their second parent is also interesting. I think in particular the end of the book where Simon talks about how the current generation feels entitled to quick success is very enlightening and very true. The ultimate point of the book is that if a leader watches out for their people and commits their whole organization to serve others and each other, everyone wins. It's easier said than done, but it's a very good reminder of the importance of going beyond just chasing financial gain.

123 of 133 people found the following review helpful.
(Re) Stating the Obvious--Interesting Read But Nothing New
By William Corsair
I really tried to give this book a higher rating but just couldn't. While I can't quibble with anything Sinek says, he says nothing that hasn't been said by dozens of other authors. The point of his book: Leaders need to care for others, protect them from harm, provide opportunities for them to grow and develop, create a vision of something to believe in that's larger than themselves, and take an interest--a genuine interest--in the well-being of their followers.

There's a great deal of hand wringing in this book, but almost no "how-to" that can be applied in everyday organizations. He even uses the word "polemic" late in the book as a description of what he's writing. We all know what needs to be done, but very few of us are doing it.

Yes, it was interesting to read about brain chemicals and current brain research. And it was okay to read some of his comparisons between/among companies that see profit as the purpose versus those companies that see profit as a means to greater purpose. The problem is that all of this could have been stated in a pamphlet, rather than a 216-page book. And, just as his TED talk on "Start With Why" offered everything in that book, his 99U video offers everything in this book--in less than 45 minutes.

I recommend lots of books to students in my leadership development classes but, in this case, I'll recommend that the students watch Sinek's videos and save their money.

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  • Sales Rank: #133178 in Books
  • Published on: 2015-01-27
  • Original language: Spanish
  • Number of items: 1
  • Dimensions: 9.00" h x 6.00" w x .50" l, .0 pounds
  • Binding: Paperback
  • 170 pages

Most helpful customer reviews

1 of 1 people found the following review helpful.
Excelente!! Mas que un libro, es un ...
By Amazon Customer
Excelente!! Mas que un libro, es un manual practico; pasos, consejos, buenas explicaciones. Tanto para novatos en Inversión en bienes Raíces como para experimentados que desean dar lo mejor en sus inversiones. Se enfoca en las propiedades con múltiples unidades pero sus principios son aplicables en cualquier niche o estrategia....

1 of 1 people found the following review helpful.
Five Stars
By Omar Maldonado
Un buen libro para comenzar en los bienes raíces.

0 of 0 people found the following review helpful.
Five Stars
By Amazon Customer
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Learn to Use your Business Cards More Effectively!

Think of business cards as your secret weapon when it comes to marketing. Every day you hand out a business card, you are giving out your tiny brochure promoting without even realizing it.
Business cards come in all shapes, sizes and colors. When they have a powerful message and are presented in a way that is memorable, they can be a marketing tool that leaves a lasting impression. It is hard to imagine a marketing tool that is more portable, affordable and versatile than a business card that costs so little yet offers so much information.
A recent survey shows that 90% of all business cards end up in the trash can within a day. Fewer than 1% are kept 30 days. The information displayed on your business card can play a large role in determining whether your card is stashed or trashed.
Please remember that your business card in this digital age is not dead. There are no “dead spots” or internet outages, as with cell phones or computers. Use them at a remote fishing camp or at an industry conference in a mid-city hotel, or in situations where cell phones are restricted, such as on airplanes or in hospitals.

  • Sales Rank: #1107764 in eBooks
  • Published on: 2015-01-03
  • Released on: 2015-01-03
  • Format: Kindle eBook

Most helpful customer reviews

0 of 0 people found the following review helpful.
Excellent ideas for today's business person!
By Kamey
I love her down to earth but very creative ideas for getting your business card out there. These are easy and very doable suggestions that she writes about. I will definitely be using some of these ideas to help promote my business.
Thank you Rhonda!!

0 of 0 people found the following review helpful.
Informative
By reznik99
It gives good ideas and does make you think about ideas you wouldn't normally think of. Some ideas repeat, but all and all not bad for 3 bucks.

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Selasa, 17 November 2015

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With 35 years of strategic business building and turnaround experience, Mark Klipsch, CEO of M. E. Klipsch & Associates and MEKA Multicast Marketing, is just the person to “spill the beans” on the best ways to build a business. Using his expertise, plus knowledge gained from his three greatest mentors, Dan Kennedy, Mike Koenigs and Frank Kern, Klipsch, in Marketing Mindset, provides powerful, useful and actionable information that all business owners can utilize – whether you’ve been in business for years or are just starting out. In this book, you’ll discover the formulaic principles he’s applied to the startup or turnaround of over twenty businesses in varied industries such as transportation, financial services and package engineering. In Marketing Mindset: The Ultimate Guide to Positioning Yourself and the Expert in Your Niche you’ll find the keys to: • Understanding “who” your ideal customer is and is not • Developing a powerful message that speaks directly to your ideal customer • Identifying media channels that reach your ideal clients most effectively • Building an influential platform that establishes You as the Expert in your field • Implementing a repeatable strategy that has your prospects begging you to take them on as clients Regardless of your business experience, this book will help you to create the mindset you need to springboard past your competitors and finally create the business of your dreams! Want to learn more? See all the bonuses listed in the book at www.marketingmindsetbook.com and check back because additional content will be added each month!

  • Sales Rank: #2818664 in Books
  • Published on: 2015-01-27
  • Original language: English
  • Number of items: 1
  • Dimensions: 8.50" h x .30" w x 5.50" l, .35 pounds
  • Binding: Paperback
  • 132 pages

About the Author
Mark E. Klipsch is an entrepreneur, business development professional, speaker, #1 Best Selling author and family man residing in St. Louis, Missouri. Mr. Klipsch has over thirty years of professional experience, with a discipline in marketing, business development and risk management in both the for profit and non-profit space. A serial entrepreneur, he has built or been a key player in the building of over 20 successful companies in the beverage, marketing, trucking, international logistics, and financial service industries. Known within these industries for his expertise in business development and problem solving; he is routinely referred by both clients and competitors. Klipsch is an active consultant to businesses both large and small; having among his clients government and Fortune 100 companies like Bayer, Cargill, Dow, Diageo, Honeywell and the Department of Defense. His own companies have produced over $100,000,000 in revenues primarily by seeking out and serving the non-routine needs of his clients. Mr. Klipsch was fourth generation in a family trucking business which was sold in 1982 and is a graduate of North Central College in Naperville, IL with majors in Economics and Marketing and minor in Psychology; he still considers himself of student of each today. He spent 25 years working in both domestic and international hazardous material transportation facilitating the startup or turn-around of the operating divisions of several bulk carriers before starting his own international company in 1994. RMC Intermodal Services operated primarily through the largest inland port world-wide, Chicago IL, serving the import-export and specialty handling needs of clients whose products originated from or were destined to the heartland of the United States until the company was sold to a competitor in 2006. Since that time Klipsch has sought opportunities to lend his knowledge and expertise to other entrepreneurial businesses in medical technology, financial services, wholesale distribution, quality assurance, and personal development. He also enjoys lending his time and talent to philanthropic endeavors where he is an executive member of SCORE-St. Louis, active board member for Caring Solutions, and has worked to support interests in children’s education and various other causes.

Most helpful customer reviews

1 of 1 people found the following review helpful.
Very informative and easy to read
By Leland S. Kropp, Jr.
I have been been business for over 20 years, and have been involved with a number of networking group and chambers. Over my 20 years I have read numerous books on how to grow your business or market your business, most have been nothing more than a sleep aid. Marketing Mindset is very clear and concise on what any business big or small needs to do to reach the clients that they need to succeed. Very informative and easy to read. This is a must have and a must read for new and old business owners.

1 of 1 people found the following review helpful.
Great read there is an abundance of great information
By author Christopher Andrew Burton
Great read there is an abundance of great information. Chapter 1 hits so close to home Knowing your ideal customer... No matter what type of marketing you are in this is the key; knowing your ideal customer/ reader/ job/ no matter what you are looking for there is a lot of important messages for everyone. Great job!

Christopher Andrew Burton author of Mind Crimes: Rebel Son

1 of 1 people found the following review helpful.
If you want to learn the secret of marketing this is the book to read.
By Kenneth Weston Simbaya
Mark Klipsch has made what is normally complex simple, easy to read and understand. This is a must read book for those who want to understand and benefit from marketing.

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This Book has your name written all over it *If you work in the Service & Hospitality industry in any capacity... *If you want to up your game of Service and you want to learn how to consistently WOW! your guests... *If you are a seasoned professional in the industry but have lost your spark along the way and want to get it back... *If you own or manage a restaurant, hotel, casino, resort & you want to equip your team to deliver WOW! service, create loyal guests & increase your profits... *If you want to excel in the restaurant industry or any other, where you serve customers, clients, patrons or guests & you want to deliver the WOW!.. then, Getting to WOW! Everybody WINS with 5 Star Service is for you!

  • Sales Rank: #2254819 in Books
  • Published on: 2015-01-09
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.00" h x .63" w x 6.00" l, .83 pounds
  • Binding: Paperback
  • 278 pages

About the Author
I have worked in the hotel & restaurant industry on & off since I was 15 years old at Koolie’s in Ottawa, Illinois. The owner Kyraikous Vavaroutsos, “Koolie” was a lively Greek who was always shouting. I started off in the back of the house-washing dishes, making biscuits & mixing coleslaw by hand in 10 gallon buckets. I then moved on to be a waiter to work the drive-thru at The Silverfross Restaurant & Drive-in. The owner, Paul McGann only hired high school students who participated in extra-curricular activities. He believed it builds character. I also worked the drive-thru, always joking with the customers in an attempt to make them smile & to brighten their day. At 19 I went oversees to the Philippines to work for a volunteer Christian mission organization for 10 years. I could say I was away from the service industry during that period of time but in reality what is ministry, if not service? Jesus even said “He that is great in my kingdom is the Servant of all.” So ministry is service. And vice versa. Servers who do a great job actually are ministering happiness to their customers. After the Philippines, I took the slow route back to the U.S., spending 3 years in Guam & Saipan. I worked for Hotel Nikko & the Hyatt. I used my language skills to learn Japanese-enough to become functionally literate in a hotel & restaurant setting. Working for Nikko & Hyatt elevated my understanding of great service. I began to adapt those standards in my own daily service. Next I moved to LA & worked for Wolfgang Puck’s Catering & Events in Hollywood. While with Wolfgang, I continued to learn & appreciate excellent service is. I was a butler (server) for 3 ½ years, working a variety of events from movie premiers & celebrity weddings to the Governor’s Ball-the gala dinner for the Academy Awards. I spent another 3 years at various restaurants in St. Louis. I have a passion for excellence in Service & Hospitality. I've served-as a server, bartender, wine sales rep, catering sales manager, event planner & banquet service manager. Regardless of the type of restaurant, Excellent Service must always be the goal. “You can have the most beautiful décor; relaxing, wonderful ambience; creative, inspired food with the freshest ingredients prepared by an amazing, James Beard Award winning chef but if the Service & Hospitality is not on point & given equal focus & attention, then that establishment will not succeed. The servers are the unsung heroes of this business.”

Most helpful customer reviews

2 of 2 people found the following review helpful.
Long-Overdue Essentials of the Service and Hospitality Industry
By Joaquin
Christoff Weihman hits the nail on the head with "Getting to Wow!: Everybody Wins with 5 Star Service". There are countless ideas circulated around successful service restaurants that Christoff has put into words for the first time ever. This book puts together, probably for the first time, the essential ideas that it takes to run a successful front-of-house. From getting "Two houses in sync" to "Getting beyond "I'll be your server tonight"" to "Getting beyond the Tiramisu", Christoff has created an essentials guide to creating a service-driven environment for every restaurant guest. "Getting to Wow!" is a must for any restaurant trying to create a seamless service and hospitality experience.

2 of 2 people found the following review helpful.
Someone looking to improve their tip ability could really take away useful information from reading this book that would only tr
By SHANNON RAY
True service is a lost art. In an industry that expects tips, not everyone meets the 5 star rating. Someone looking to improve their tip ability could really take away useful information from reading this book that would only transfer into more money in their own pocket for their increased efforts. This book will help you offer the best service WOW-ing even the pickiest of patrons.
It is my understanding that the author has set up for a portion of the proceeds of this book go to Three Square food bank in the southern Nevada area. You can feel good that by purchasing this book you’re helping the less fortunate get meals.

2 of 2 people found the following review helpful.
To Every Restaurant Owner - Get A Copy For Your Employes!!!
By Hanna Redi
Wow, what an excellent book for all restaurant establishments out there. Every Restaurant should keep a copy handy, for its staff! Could also be used as a mandatory read for new employees.
While this book is particularly catering to the Restaurant Industry, it can certainly also apply to anybody and any service oriented field, when searching and committing, to improve its quality, and success of operation.
Great book to come back to, and read again, to get in the right mindset, and for daily inspiration.

See all 41 customer reviews...

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Imagine where your business would be if you could tap into the expertise of some of the leading marketing brains available. People who have proven themselves by writing bestsellers. Books that only became bestsellers because the authors put into practice the techniques that they wrote about. What if some of those people were TED speakers, or had made fortunes for themselves, and their clients, by putting into practice the marketing strategies and tactics they had perfected over years? Would you, and your business, benefit if you had access to the knowledge these people possess? With that knowledge, could you realise your dreams? Stop dreaming. This is the real world and you have the opportunity to turn your dream into reality. Twenty-One Leading Authorities Twenty-one people, all leading authorities in their field of expertise, have joined forces to write a book that could turn your dreams into reality. These people are based around the globe and have clients on every continent. I'm privileged to know each and every one of these people, because we are all part of the same mastermind group. It's called the Joint Venture Master Mind Group (JVMM) and on monthly calls (and sometimes other mediums) we share our experiences, both good and bad, and so continually improve our strategies, tactics, techniques and profits. The people in this group are leaders in their fields. They have been specially selected by my friend, Dov Gordon, and Dov imposes strict joining criteria. The main one is that you are exceptionally good at what you do. Just twenty-one people from the JVMM group came together to write this book. The result is probably one of the most inspiring marketing books ever written. It focuses on what works in their businesses today. It isn't just theory; the contributors to this book run different sized businesses on several continents, so there is undoubtedly something in this book for businesses of every size and stage of development. Four Corners of the World The following chapters cover a wide range of marketing topics. Because they have been written by people from the four corners of the world, each author uses the form of English in use where they live. But English comes in many versions, with many spellings and grammatical constructions. As the editor of this book, I've not tried to standardise the English, but left it as written by the authors. This means you may see the same word spelt in several different ways depending on who wrote the chapter and the conventions in their part of the world. We live in a very small world where we watch films and TV programmes made far from where we live. We read books, articles and blogs written by people who have English as their mother tongue or for whom it is their second, third, fourth or business language, so these English variations are unlikely to be a problem to most readers. I make a point of this only to avoid confusion and because your next customer could speak any one of hundreds of forms of English. My advice is don't worry about the spellings and grammatical construction; instead, think about the content and how you can apply it to your business situation. A Last Thought There are literally thousands of ways to market any business. Each business is different and what works for one business may not work for the next. So in this book you'll find authors saying that they think the best marketing strategy or tactic is x, y or z. In the next chapter you could find advice that countermands what you've just read. This doesn't mean one is right and one is wrong. It means that you need to decide, with your new knowledge, what will work for your business. For example, some of my clients find video ads on Facebook work incredibly well for them, but for my business they are a total waste of time. The thing is we have different target audiences, with different products or services. So read this book, make your decision and be successful. Stefan Drew Editor

  • Sales Rank: #3523194 in Books
  • Published on: 2015-01-23
  • Original language: English
  • Dimensions: 9.00" h x 1.02" w x 6.00" l,
  • Binding: Paperback
  • 452 pages

Most helpful customer reviews

18 of 18 people found the following review helpful.
A valuable digital desk reference for the modern entrepreneur
By Dov Gordon
Today, marketing is highly fragmented. There are more tactics available than ever before and no one can possibly be an expert in them all. The challenge for many consultants, entrepreneurs and other business owners is: With all the options for marketing my business, where should I invest my time and money?
This book will help you answer that question. Think of it as a digital desk reference that gives you overviews and insights into what it takes to succeed in a whole range of marketing activities.
Thinking that live events might be a good method for you? Tom Zeeb, who has been putting on several events a month for years walks you through the ins and outs.
Considering Google AdWords? Mike Seddon does the same for the leading online advertising medium.
Have a website but it's not converting? Bnonn Tennant walks you through a detailed process to help you analyze what to change, test and improve.
Need some strategic help on pricing and positioning yourself as high value? Read Mike Zipursky's chapter on How to communicate value and make more money.
Do you get referrals - but wonder if you can make referrals come to you systematically? Read Steve Gordon's chapter.
Then there's the chapter from Laura and Dominic Ashley-Timms. They own and run the largest coaching company in the UK. They know first hand from working with countless clients "The Crucial Steps for Achieving Business Success" which they share in their chapter.

That's why this book is indeed a valuable digital desk reference.

10 of 10 people found the following review helpful.
Lots of Actionable Marketing Content Without All The Filler...
By Mastafa
I was recommended this book by a friend of mine who's also a marketing professional, so I decided to check it out.

What stood out almost immediately is the fact that it has a very short intro, without any drawn out story that I have to spend ages reading through, before getting down to the actionable content.

This is great, because I can now use it as practical how to guide to dip in out of in the future without working through all the filler. Just content, content, content. Just how I like it.

What I also like about this kindle edition is that it has a useful table of content that with a click of a button takes me straight to area I want to work on in my business e.g. Social media marketing.

There are literally a ton of different marketing concepts covered in this book from positioning and lead generation to live events to social media marketing etc. I would recommend this book not only to those new to marketing, but also experienced marketers who are looking for more quick and easy ways to optimise their marketing campaigns.

8 of 9 people found the following review helpful.
Today's thought leaders share their insights
By Sol
The authors are leaders in marketing and entrepreneurship, and being able to learn their most valuable insights is an investment anyone will benefit from.

See all 30 customer reviews...

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Este libro es una adaptación del libro “Director de Proyectos”, que incluye los mismos contenidos, pero en lugar de traer recomendaciones para rendir las certificaciones internacionales del PMI®, incluye anexos con los pasos para utilizar el software Microsoft Project y realizar análisis de sensibilidad con Excel y Project. Las ventajas de estudiar de este libro son: . Tener una guía con los procesos para gestionar proyectos . Aprender practicando con ejercicios y un lenguaje amigable . Convertirte en un Director de Proyectos exitoso

  • Sales Rank: #1607593 in Books
  • Published on: 2015-01-01
  • Original language: Spanish
  • Number of items: 1
  • Dimensions: 11.00" h x .96" w x 8.50" l, 2.15 pounds
  • Binding: Paperback
  • 426 pages

Most helpful customer reviews

0 of 0 people found the following review helpful.
PM + Project + Excel
By Paul Leido
Incluye tips de Excel y Project

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