Free PDF Building a Trusted Expert Culture: Six Pillars of CRM Success, by Gordon Hilleque
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Building a Trusted Expert Culture: Six Pillars of CRM Success, by Gordon Hilleque
Free PDF Building a Trusted Expert Culture: Six Pillars of CRM Success, by Gordon Hilleque
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With nearly twenty years experience in customer relationship management, Gordon Hilleque puts his expertise to work in Building a Trusted Expert Culture: Six Pillars of CRM Success. In it, he tackles one of the biggest challenges in the field--adoption. As a companion book to Trusted Expert Formation: Re-envisioning Your Approach to CRM, Building a Trusted Expert Culture is a comprehensive guide to successful CRM adoption. It debunks industry trends, gets down to what really inspires customer loyalty, and provides powerful solutions to issues that will derail implementation. Building a Trusted Expert Culture: Six Pillars of CRM Success explains how to develop effective team techniques and outlines essential pillars to support customer care transformation. It is an indispensable CRM resource.
- Sales Rank: #3274496 in Books
- Published on: 2015-01-31
- Original language: English
- Number of items: 1
- Dimensions: 8.50" h x .15" w x 5.50" l, .19 pounds
- Binding: Paperback
- 64 pages
About the Author
Gordon Hilleque is a graduate of the Entrepreneur Program at the University of Wisconsin, Eau Claire. In 1998, he founded Proactive Information Solutions and acted as owner and CEO. He is currently the owner of CustomerTRAX, a company he founded in 2002. Gordon lives in Edina, Minnesota, with his wife, Emily Hilleque, and participates in his community as President of the Metropolis Foundation, which supports youth and amateur rugby through facilities and equipment. Besides being active in rugby, Gordon enjoys skiing, biking, and golf.
Most helpful customer reviews
0 of 0 people found the following review helpful.
If you manage a company, or have vision for ...
By ANNETTE KEEN
If you manage a company, or have vision for a company you should really read this.
Gordon says what few people have seen. It not about the sofware or the implementation, but about the vision and culture you are creating. The problem is not how much gets done, but why. After 25 years of consulting I have seen too many people and companies trying to implement software to solve the wrong problems. Yes we need data, but only to help us accomplish what is mor=st important, taking care of customers.
0 of 0 people found the following review helpful.
To the point.
By Sam Beveridge
Knows what he's talking about. Does not waste a readers time.
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