Senin, 24 Agustus 2015

@ PDF Ebook The Blunt and Brutal Truth About Business and Life: Observations, Facts, and Axioms from a Cranky Curmudgeon, by Robert Bly

PDF Ebook The Blunt and Brutal Truth About Business and Life: Observations, Facts, and Axioms from a Cranky Curmudgeon, by Robert Bly

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The Blunt and Brutal Truth About Business and Life: Observations, Facts, and Axioms  from a Cranky Curmudgeon, by Robert Bly

The Blunt and Brutal Truth About Business and Life: Observations, Facts, and Axioms from a Cranky Curmudgeon, by Robert Bly



The Blunt and Brutal Truth About Business and Life: Observations, Facts, and Axioms  from a Cranky Curmudgeon, by Robert Bly

PDF Ebook The Blunt and Brutal Truth About Business and Life: Observations, Facts, and Axioms from a Cranky Curmudgeon, by Robert Bly

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The Blunt and Brutal Truth About Business and Life: Observations, Facts, and Axioms  from a Cranky Curmudgeon, by Robert Bly

Frank, opinionated, and - with 65,000 subscribers to his e-newsletter, The Direct Response Letter - Bob Bly dispenses advice, wisdom, and strategies for having a successful business and a happy life on a weekly basis. In this book are 75 of his most popular columns, including:

  • The awful truth about goal setting. Page 39.
  • Why you should never, ever work on spec. Page 47.
  • Today's 7 hottest trends in B2B marketing. Page 102.
  • A proven technique for producing profitable ideas. Page 248.
  • 5 little-known tips for keeping your copywriting clients happy. Page 230.
  • 5 ways to get your book published. Page 207.
  • 9 rules for writing money-making video sales letters. Page 227.
  • Freelancing: the good, the bad, and the ugly. Page 191.
  • 10 tips for reducing stress. Page 126.
  • Are customer surveys a waste of time? Page 158.
  • And more ...

  • Sales Rank: #1547307 in Books
  • Published on: 2015-01-18
  • Original language: English
  • Dimensions: 9.00" h x .63" w x 6.00" l,
  • Binding: Paperback
  • 276 pages

Most helpful customer reviews

2 of 2 people found the following review helpful.
Great Little Book of Real-World Wisdom
By Steven R. Maxwell
The insights in this book offer real-world wisdom that I haven't found anywhere else. Mr. Bly's business experience shines especially brightly in a world where we're over-advised by people who sound wiser than they really are. I've read a few of the essays in this book before in Bob's newsletter, but that's okay. The content that's new to me makes it completely worth while.

1 of 1 people found the following review helpful.
As good as I expected
By Will Bontrager
OK, I read Mr. Bly's book on my wife's kindle account. So I can't now say I personally bought the book. As further disclosure, I was predisposed to liking the book because I subscribe to his popular The Direct Response Letter.

My expectation of finding honest-to-goodness useful information was well justified. From ways to make money as a speaker to a technique for producing ideas, and 73 chapters in between, the book is chock full of Bly wisdom.

Chapter 24 and chapter 52 were especially pertinent to my current business considerations. (The titles of those two chapters, if you're interested, are "How to Get Inside the Consumer's Mind," with spot-on and actionable methods and even shortcuts, and "Thirty One Ways to Get More Inquiries from Your Ads," with exactly that, ways to draw more inquiries from ads, some ways pertaining to specific ad sizes but most ways applicable to any size.)

Intermittently, in the book, Bob provides insight into the person he is. He's a flesh and blood family man whose priorities are in an order that reflect who he is - rather than in an order others my think they should be.

With a sense of the character of the person who is the author and provider of the information, his motivations and values and preferences, there's a greater depth of understanding of the material Robert Bly provides - an added dimension.

If you're familiar with his email-delivered newsletter, The Direct Response Letter, you know you'll enjoy this book. If you're not familiar with the newsletter, this book is a wonderful introduction.

Will

3 of 4 people found the following review helpful.
Great advice for up and coming freelancers
By Sylvie Fortin
Bob Bly is very well respected in his field, for very good reasons. He tells it like he sees it, and shares a great deal of insider knowledge. Opinionated? Yes. But his opinions are based on his experience and knowledge. In this book, specifically, his advice to freelancers can save a ton of wasted time and energy "doing it the wrong way". If you are a freelancer of any type, you should pay attention to his advice. It can and will make you more money and gain you a great deal more respect than if you try to do it the hard way.

See all 8 customer reviews...

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