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No Story - No Business: Inspire your customers, your prospects, your boss and your partners - even your spouse with best selling stories.
Get Free Ebook No Story - No Business: Inspire your customers, your prospects, your boss and your partners - even your spouse with best selling stories.
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I could list all the reasons why you should read this book, take it to heart, and implement its principles in your own life. To do so would be to commit the same mistake our hero in this book repeatedly made – the mistake that caused him to fail. The downtrend in his sales continued until one day he tried a different approach. He focused on entrancing his customers, rather than peppering them with rapid-fire facts and figures. His product was unique and clearly superior to competing brands, but that was still not enough to convince his customers to buy it. He attended sales seminar upon sales seminar, growing increasingly frustrated that his numbers were not improving. Eventually, he ran into the StorySculptor and learned to captivate customers with stories, not facts. After that he normally didn’t even make it to the end of his story before customers were practically begging to sign on the dotted line. The stories worked, not the facts. The stories created an emotional connection for the customer that pure facts simply could not, and almost all of his sales pitches were successful. He also received a flood of word-of-mouth advertising, which increased his sales even more. This book will teach you how to achieve this level of success. Relax and enjoy reading the story of someone who set out to become a super successful salesperson and found a fun, effective way to meet his goals.
- Sales Rank: #5566902 in Books
- Published on: 2015-01-26
- Original language: English
- Number of items: 1
- Dimensions: 8.50" h x .37" w x 5.50" l, .43 pounds
- Binding: Paperback
- 160 pages
Most helpful customer reviews
0 of 0 people found the following review helpful.
Essential reading
By Avid Reader
An inspiring read which gets to the crux of what it means to engage with customers. Absolutely essential for a successful career in sales the author, Joachim Guenster takes the reader on an enlightening journey which reveals the power of stories for making that often elusive connection. One of the best books I have read on the subject and essential redaing for anyone pursuing a career in sales.
0 of 0 people found the following review helpful.
"Don't sell with facts and figures!"
By Simon Endlicher
"Don't sell with facts and figures!" I've heard it before but never had such a good outline for how to do it. J.T Story provides a great roadmap here to creating the perfect elevator pitch for your customers. Once you have that, the rest is a lot easier to put together. Even here with the anchor and priming, you get info to take you well past the pitch and through to the negotiation.
0 of 0 people found the following review helpful.
Interesting read
By Alex Yang
This is a great book to spend an hour to read if you want to change your mindset of presentation. It gives you fundamental elements of what makes a great story and why it sits on your mind and make it becomes word of mouth and close the deal. Not bad to spend an hour to read.
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