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Leadership & The Road to High Performance provides an operating philosophy and a detailed road map for managers to create high performing organizations. This book integrates five major themes and the tools and techniques managers can use immediately to substantially improve the performance of their teams and organizations. The five major themes in this book that provide a prescription for managers to achieve a new level of success and sustainable performance in their teams are; exercising transformational leadership, developing high performing teams, creating operational excellence, implementing organizational change, and shaping the ideal organizational culture. This book will challenge managers to become transformational leaders by creating and implementing organizational changes and demonstrating new leadership behaviors that will create a new dimension of organizational success.

• Sales Rank: #3813314 in Books
• Published on: 2015-01-26
• Released on: 2015-01-26
• Original language: English
• Number of items: 1
• Dimensions: 9.00" h x .42" w x 6.00" l, .55 pounds
• Binding: Paperback
• 166 pages

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Four Stars
By Laman S.
Well written and easy to follow.

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! Download Ebook SAT 2 Second Shortcuts: The Fastest Route to SAT Answers (The Sat Shortcut Handbook), by Carol Jay Stratoudakis Ph.D.

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In SAT: TOP TEN SHORTCUTS, Dr. Jay reveals 10 "never-before-seen" shortcuts to SAT answers that give students extra speed and scoring power to: answer more SAT questions, collect 100+ extra points, and super-size their score.

Dr. Jay's shortcuts are an application of "Blink" thinking to taking the SAT.  In Blink, Malcolm Gladwell pointed out to millions of readers how it is possible to make good decision in two-seconds.  In Shortcuts, Dr. Jay points out to millions of students how it is possible to make good decisions on the SAT in two-seconds. At last, there are real "shortcuts" to success on the SAT test.

• Sales Rank: #3785310 in Books
• Published on: 2015-01-15
• Original language: English
• Number of items: 1
• Dimensions: 9.90" h x .60" w x 7.50" l,
• Binding: Paperback
• 192 pages

About the Author
Carol Jay Stratoudakis, Ph.D., known as Dr. Hay, has developed a simple, patterened-based strategy that gives test-takers the power to use shortcuts to find answers fast and increase their score by 50 to 100 points on the SAT, GMAT, LSAT, and many other high-stakes, multiple choice tests. Dr. Ja has served as a consultant in education assessment to the Connecticut State Department of Education, The Commonwealth of Massachusetts Department of Education, and The National Education Goals Panel in Washington, D.C. Dr. Jay has taught at the elementary, middle, high school, college and graduate level and currently teaches test prep in high school. She lives in Fairfax, Virginia with her husband.

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0 of 0 people found the following review helpful.
This is the best book in my sat collecting
By Mauricio Portillo
This book helped me with my PSAT and SAT study skills in many ways. This is the best book in my sat collecting. I recommend this book for students wanting to pass the SAT.

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Best book out there for sat.
By bijan zarean
This book was so good. Like I am like "oh my gosh" so good! You won't believe. Much good very wow so wow u won't believe.

0 of 0 people found the following review helpful.
Dr. Jay your book has really helped me narrow ...
By Margarette Espeleta
Dr. Jay your book has really helped me narrow my choices down for multiple choice questions! thank you, Gabby Morris from Avid

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! PDF Download Bundle: Records Management Simulation + MindTap Office Management,1 term (6 months) Printed Access Card, by Judith Read, Mary Lea Ginn

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RECORDS MANAGEMENT, Tenth Edition, provides a comprehensive introduction to the complex field of records management. The text features sound principles of records and information management that include the entire range of records--physical (paper), image records, and electronic media used in computerized systems. Part I, Records and Information Management, provides thorough coverage of alphabetic filing rules, as well as methods of storing and retrieving alphabetic, subject, numeric, and geographic records. The rules agree with the latest standard filing guidelines presented by ARMA International. Part II, Electronic Records Management, introduces electronic records file management as well as classifying electronic files using metadata, taxonomies, and file plans; and the use of magnetic, optical and solid state media through the phases of the records management life cycle.A new chapter introduces Enterprise Content Management (ECM) and describes how Microsoft SharePoint is used in Records Management. Part III, RIM Program Administration, delves into the records and information management (RIM) program components and guidelines; with expanded coverage of information governance, social media, and the records and information manager's responsibilities. In addition to content based on ARMA International standards and best practices, the text features realistic database activities, profiles of real-world professionals, and practical advice and examples to prepare students for career success. The Tenth Edition features extensive updates, including a restructuring of the chapters to reflect the growing importance of electronic records management.

• Sales Rank: #1656477 in Books
• Published on: 2015-01-01
• Original language: English
• Number of items: 1
• Dimensions: 12.50" h x 9.75" w x 1.00" l, 1.60 pounds
• Binding: CD-ROM
• 76 pages

About the Author
Judith Read, M. Ed., is a professional educator who taught high school for nine years and has taught for more than 28 years at Portland Community College (PCC). She was named Post-Secondary Teacher of the Year by the Oregon Business Education Association and by the Oregon Vocational Association. She is now an adjunct instructor teaching distance classes for PCC, as well as an active member of ARMA International and the Oregon Chapter of ARMA. Read holds ARMA International certificates in Essentials of RIM and SharePoint Records Management.

Mary Lea Ginn, Ph.D., is Director of International Student Services and the Institutional Review Board at Union Institute & University in Cincinnati, Ohio. Her professional experience includes positions as a university instructor, textbook development editor, and consulting editor in business and records management areas. Dr. Ginn has authored and co-authored four college-level textbooks.

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0 of 0 people found the following review helpful.
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This package had all of the things I needed inside,it also came on time for my classes thank you.

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Marketing and PR expert Peter Shankman has been working with the biggest companies in the world to create what he calls "Zombie Loyalists," fervent fans that help companies massively increase their customer base, brand awareness, and most importantly, revenue. After all, why should you have to tell the world how amazing you are if you can have your existing customers do it for you? Imagine an army of customers who will do your public relations, marketing and advertising, without being asked, each and every time they give you their money. These are Zombie Loyalists. They are ready to buy what you sell, respond to your email offers and demand that their friends to do the same.

So how do you get this rabid following? There's been a lot of lip service given to customer loyalty over the past few years, but most companies still don't realize that a points program or a slew of untargeted emails simply won't do it. With so many products and platforms to choose from, amazing customer service is the only differentiator that will truly put you ahead of your competition. Looking at exceptional companies like the Ritz Carlton, Commerce Bank, and Starwood Hotels, as well as smaller businesses to turn their customers into Zombie Loyalists, he shows how you can create your own customer army.

• Sales Rank: #317714 in Books
• Published on: 2015-01-27
• Released on: 2015-01-27
• Original language: English
• Number of items: 1
• Dimensions: 9.47" h x .91" w x 6.41" l, .57 pounds
• Binding: Hardcover
• 256 pages

Review

“Marketing and PR expert Shankman offers a hilarious, astute, and ultimately practical guide to creating customers so satisfied they'll promote your company with zombie-like fervor…this entertaining yet valuable work is a must-read for any business owner or executive interested in turning satisfied customers into avid brand ambassadors.” ―Publishers Weekly

“At the end of the day, all business comes down to customer service. If you want to win in the new customer-centric economy, check this book out.” ―Gary Vaynerchuk, best-selling author, The Thank You Economy

“If anyone in any organization can't figure out how to create loyal customers after reading this book, then their brains have obviously already been eaten by meat-eating zombies.” ―Debbie Moren, CEO, Moren Enterprises and Former Disney Customer Service Leader

“Over the years, Peter has created his own Zombie Loyalists, and I count myself as one! Now he is taking you and your business to new levels with his surefire strategies. The world around us has changed, and business must change with it. Your customers are key!” ―Frank Eliason, Author of @YourService

“At Steiner Sports, our entire company is a customer service department, dedicated to bringing our customers closer to the game. We strive for every customer to become a Zombie Loyalist, and this book is a key to delighting customers both on and off the field.” ―Brandon Steiner, CEO, Steiner Sports

About the Author
Peter Shankman is the author of Nice Companies Finish First and the founder of Help a Reporter Out (HARO), the largest free source repository for journalists in the world. He is also the founder and CEO of The Geek Factory, Inc. His PR and social media clients have included AmEx, Sprint, the US Department of Defense, Royal Bank of Canada, Snapple, Walt Disney World, and many others.

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4 of 5 people found the following review helpful.
Devour this!
By Seth Davis
I stumbled across the audiobook version via my public library and it completely made my day, maybe my week. I voraciously burned through the 6.5 hrs. It’s not new to anyone that great customer service is always important to building and maintaining a business, and I’m also sure you probably know most, if not all, of these tips. But knowing and doing are not the same thing -- what is great about Zombie Loyalists is example after example after example of people and businesses demonstrating how they build and maintain raving fans (zombie loyalists).

Anyone in the business of providing customer service and/or brand management should devour this book.

2 of 2 people found the following review helpful.
Once Bitten, I Keep Biting, or How I Quit Worrying and Learned to Love B.R.A.I.N.S.
By Steven George Bustin
This book bites, it bit me, it will bite you.

Best selling author Peter Shankman’s latest book is arguably his greatest. Zombie Loyalist takes every customer’s greatest complaint, abysmal customer service, and eradicates it in a series of personal and third party stories that feel painfully familiar. Peter not only illustrates how to cure the nation’s deadly (to business) epidemic of horrific and short-sighted customer service, he shows us how to replace it with a more powerful epidemic of our own Zombie Loyalists, addicted to B.R.A.I.N.S. (Bring Random Amazement Into Normal Situations).

I met Mr. Shankman over 20 years ago and became a Zombie Loyalist before he coined the term, because he practices what he preaches. Despite his hyper-active life style; a super heavy travel schedule, doing triathlons, sky diving, creating, running and selling successful businesses, appearing regularly on national TV as a PR expert, being an author, etc., he answers every single email himself, in a timely manner.

But I really did not understand how much of a Zombie Loyalist I was with this book until I realized that I had brought it up in almost every business discussion or meeting I had the week I read it. I even purchased the book as a gift for a handful of people including one senior ad exec I had just met! I infected them and now they are infecting others with the message of this book: great customer service trumps the best product design, PR, marketing and advertising. It is truly the most important action a business can take to ensure and maintain success.

Filled with customer service horror stories (some will astound you) the book has a creative and effective response for each customer issue. It is a wonderful teaching tool that is both informative and entertaining.

Written in a conversational and unpretentious style with humor and clarity, Zombie Loyalist is a must read for any business trying to survive in an increasingly consumer-power marketplace. Highly recommended.

Steven Bustin, author of Humble Heroes, How The USS Nashville CL43 Fought WWII

2 of 2 people found the following review helpful.
Mandatory reading for all my clients
By Ysmay
I made the mistake of reading Zombie Loyalists book before bed. This was a mistake because, while it's a business book, it's actually quite funny.

Zombie Loyalists is a fun and engaging take on something everybody in business should want: fiercely loyal customers. After all, customers are everything. But in my experience, business owners are guilty of not knowing how to get customers and not knowing how to keep them. The advice in Zombie Loyalists will help you with both of these problems.

It's not enough to read Peter's book and hand it off to your customer service department or your Front of House staff. Building an army of Zombie Loyalists starts at the top. It starts with you. While you're devouring this book, take notes. Literally. Keep a notepad handy. By the time you're done, you will be able to turn your notes into a framework that will help you build your zombie army, and help you get your staff on board with this process.

I have made Zombie Loyalists mandatory reading for all of my consulting clients, and I'm already starting to see changes in their businesses. This book is a must read for anybody and everybody in business.

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^ Download PDF Shift: A Leader's Guide to the Platform Economy, by Haydn Shaughnessy

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Platform disruption is the new game in town. The global economy is restructuring around super-corporations running modern business platforms causing older companies and incumbents to feel the chill wind of disruptive competition. Companies that fail to adapt to the platform shift are disappearing, while those that do are reshaping their fortunes and securing monopoly positions.

Where are you in platform transformation?
How can you improve your chances for success?

Platform, disruption and innovation expert Haydn Shaughnessy answers these questions and more in Shift: A Leader's Guide to the Platform Economy. Shaughnessy explains how recent changes toward platforms have impacted all levels of business, from new employees to seasoned executives, to freelance entrepreneurs and small business owners.

Part One explains how the platform created the current turbulence in enterprise operating models.
Part Two explains how successful companies adapt to a new way of doing business built around the platform.
Part Three focuses on the individual by explaining how the changing economy and disrupted business models impact people, their careers and livelihood. Most importantly, this part identifies the skills and abilities required to thrive in a platform economy and the threat to Government authority of super platforms that choose their own terms of trade.

Shift is critical reading on the platform revolution. To ensure you and your company are adapting appropriately in uncertain times you need to understand the new business platform. Whether you are a business leader or an employee, a freelance or small business owner you are sure to find unique value in the insights from Shaughnessy's observation on an economy in flux.

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"A scholarly look at how technology has radically transformed the world of commerce, coupled with advice for how to navigate this new landscape ... Shaughnessy diagnoses these changes and recommends how businesses, individuals, and governments can become more nimble, acclimating themselves to a new world characterized by "constant flux." -Kirkus Review
--------------------------------------

If you liked Platform Scale and Platform Revolution by Sangeet Paul Choudary, or The Second Machine Age by Erik Brynjolfsson and Andrew McAfee, then you will love SHIFT!

• Sales Rank: #584979 in Books
• Published on: 2015-01-12
• Original language: English
• Number of items: 1
• Dimensions: 9.00" h x .90" w x 6.00" l, 1.11 pounds
• Binding: Paperback
• 398 pages

Review
"Shift tells us everything we wanted to know about the emerging digital economy but were afraid to ask. It gives a uniquely comprehensive and deep explanation of emerging leadership and management practices. Among many other important contributions to our understanding of economic change, it shows how the practice of strategic options building can help position companies in a time of uncertainty and provides insights into the new tools of managing complexity."

- Stephen Denning, author, The Leader's Guide to Radical Management

"Shift shines a light through all of the hype around driving and surviving disruptive change in business today. It is an engaging and thought-provoking read.."

- Amar Hanspal, senior vice president, IPG Product Group, Autodesk

"To transform anything, start by changing your lens. Shift by Haydn Shaughnessy is a must-read lens-changer for innovation junkies everywhere."

- Saul Kaplan, founder and chief catalyst, Business Innovation Factory

"Shift is mandatory reading for anybody who wants to move beyond the tactics of enterprise innovation. Haydn has done a tremendous job in contextualizing innovation by elastic and fluid enterprises that have the capabilities to move at rocket speed in today's fast moving disruption environment. The chapters on innovation capabilities, platform thinking and externalisation represent some of the most refreshing reflections and insights of the last decade. With Shift, Haydn has positioned himself in the same league as Clayton Christensen."

- Peter Vander Auwera, co-founder, Innotribe

Most helpful customer reviews

0 of 0 people found the following review helpful.
SHIFT: what next for business and our economy looks like
By Alan Moore
As the author of No Straight Lines: making sense of our nonlinear world, I came to Haydn’s book with a certain knowledge and understanding of the challenges and opportunities we face in our broader society – and how business plays a key role in shaping what next looks like.

SHIFT is an important book in drawing our attention to key insights as to how and why this shift is happening. There is a saying that when institutions fail, people learn to get what they need from each other. As low cost, networked communication technologies, with the ability to shape their design, application and performance through code and coding have become everyday tools. Everyman is picking up these tools to explore and examine every single institution, and industry that shape and therefore contain then direct our societies and economies. It is why we see the explosion of an entrepreneurial society.

Hence the SHIFT. This is a book that contains, for some, radical ideas, and this is a book, for others, that shows a new and better way of creating businesses that are more relevant to the world we live in today. The worst thing you could choose to do is ignore what Haydn has to say, and say it he does with his clear and highly readable prose. The best thing to do is to read SHIFT, digest and then reflect on what this means to you.

1 of 1 people found the following review helpful.
A guide to what is happening now and what we need to understand: thought-provoking, full of examples
By Jane McConnell
The title "Shift: A User's Guide to the Economy" is the first sign that this book is written for anyone working at any level in any industry. It is indeed a "user's guide" which you cannot say about many other books written about the new economy. Most books speak primarily to managers and consultants. Haydn Shaughnessy speaks to to them, of course, but his style and content are relevant to all people trying to make sense of the changes happening around them.
Shift is easy to read and has many examples. The author explains, demystifies and creates a vision of a radically new future happening right now. So it's better to talk about a radically new present! Part of this present/future is scary for many people and Haydn, to his credit - offers no simplistic lists of "things to do to achieve success" - but rather lots of thought-provoking commentary that brings understanding and a sense that we can choose to be part of this present/future or not.

I'd like to quote from the author's Afterword to illustrate my point:
"There are two views of the state of the Western economy. On one side there is angst over the way large firms behave— their reluctance to invest, bloated CEO salaries, and the ever-present risk of being eclipsed, either by start-ups or through misreading changes in technology and the competitive landscape. On the other side, there is some optimism that a new commons-based economy, or collaborative economy (or sharing economy) is rewriting the rules of wealth creation and distribution. Both sides might bemoan the concentration of wealth in fewer hands but neither has a way to deal with the extent of inequality in society.
In Shift, I have put the underlying changes in a different context. An important part of the shift is a rebalancing of power across the economy, as investment capital loses its historical role at the center of economic development. There is a much higher degree of dependency between large and small firms, and between both and the common pool of resources. There is, also, growing consumer power but the full extent of spontaneously organized consumers has yet to have the impact it might. It is easy to envisage consumer groups owning their own data and becoming serious bargaining partners that force large enterprises to create products in new ways."

This sounds very macro, but the author brings it down to meaningful chunks, making Shift the kind of book you can read slowly, at different points in time, having new insights as you move through it. One important concept is that of "Key capability indicators" defined as "a measure of value, but the value is attributed to capability rather than to outputs like patents or new products."

The detailed Endnotes are a good starting point for those who want to dig deeper into the subject. I rated Shift at 5 stars because it brought value to me in my professional capacity — advisor, analyst on the digital workplace, as well as personally — in my understanding of the world around me.

0 of 0 people found the following review helpful.
'Shift' provides thought provoking and fascinating insights
By rizwan
'Shift' provides thought provoking and fascinating insights into the emergence of a digital economy, and how this should shape business strategy for years to come. Technology is often considered to be the biggest modern disrupter to businesses. This isn't entirely untrue, however, it far from tells the full story. In a market where change to the economy and businesses is frequent and varied, Shift provides compelling insights on how not only to survive, but thrive in the 21st century economy.

I highly recommend this book.

Rizwan Iqbal - Business Transformation Consultant, PA Consulting Group

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? Ebook Behind Her Brand: Entrepreneur Edition Vol 2 (Volume 2), by Kimberly Pitts, Maria Golihar, Michelle Bengtson, Suzanne Young, Jan Finley Fe

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Behind Her Brand: Entrepreneur Edition Vol.1 takes you on journeys of real life lessons, obstacles, think tank processes, disappointments, and the victories of 12 successful female entrepreneurs who turned their brand into catalysts for their business successes. You will learn power moves on how to take your brand from zero to shero. Be prepared to be swept off your feet with their stories. Each author answered the following questions: * Tell us a little about yourself. We want to learn about the person behind the brand. * Share with us what your business is and why you wanted to start this business. * When did you know you were meant to launch your own business? * What has being in business for yourself done for you? * If someone asked you, who are your ideal clients, what would you say? * How do you measure success and what is your definition of success? * What was the biggest obstacle you’ve encountered since being in business? How did you overcome it? * What have you learned about yourself in running your business? * What was your most rewarding experience since starting your own business? * What 3 things do you now wish you would’ve known when you started? * How do you keep yourself motivated and encouraged when things don't go right? * What’s your biggest business goal over the next 12 months and what will you do to meet it? * What advice would you give to a woman entrepreneur who is ready to take her business to the next level? * One of the biggest struggles women entrepreneurs have is how to price themselves. * What advice would you share about pricing your services and offerings? * What must have resources would you recommend to use in your business? * What makes you a Woman That Impacts?

• Sales Rank: #749559 in Books
• Published on: 2015-01-31
• Original language: English
• Number of items: 1
• Dimensions: 9.00" h x .43" w x 6.00" l, .58 pounds
• Binding: Paperback
• 190 pages

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0 of 0 people found the following review helpful.
If you're a woman thinking of starting your own business ...
By Suzanne
If you're a woman thinking of starting your own business, I encourage you to buy this book and read REAL words from REAL women who took that step to start their own business. Inspiring stories and words of encouragement!

0 of 0 people found the following review helpful.
Good perspectives for people looking to start their own business
By Wolf tried
Good perspectives for people looking to start their own business. Might give you that one view point you need to get it going.

0 of 0 people found the following review helpful.
Five Stars
By ladynp
Awesome book with a ton of great stories to get you inspired and revved up for success.

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## Ebook Free The Art of the Nudge: Unlocking Your Hidden Potential, by John Geraci, Christine Miles

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A story about how two professional trainers to major corporations discovered and proved through agile prototyping and testing the why, what, and how to unlock more of people's untapped potential to act, grow, and achieve. John Geraci and Christine Miles, co-founders of CI Squared, a Leadership Development and Sales Training company, have developed an innovative communication framework to inspire you and your organization to take action in these fast-paced times. Their discovery is based on two core principles: 1) Slow down to speed up, and 2) Small Nudges can inspire action. These beliefs came from a tipping point in their professional relationship, which began the next three years of understanding how the brain processes information, how people react, how the current macro trends affect business and professionals, and the beginning of "The Art of the Nudge." Through core pictures: The Iceberg, Superhighways and Dirt Roads, and The Elephant and Rider, John and Christine introduce key concepts of how "The Art of the Nudge" can help you and your business increase revenues, increase margins, increase customer satisfaction, and increase employee engagement, all leading to increased share holder value. Visualizing their communication framework as a car, you'll be introduced to Story Gathering as the engine, Personality Profiles as the tires, and Nudges as the gas pedal to drive yourself and others to take action.

• Sales Rank: #2739540 in Books
• Published on: 2015
• Number of items: 1
• Binding: Paperback
• 246 pages

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1 of 1 people found the following review helpful.
Inspire change in your organization
By Christopher Tambos
Great read. I would highly recommend this book for leaders of any type wanting to inspire excellence in their team.

In order to stay competitive in today’s global marketplace, leaders of organizations must be able to enact change within their teams. In The Art of the Nudge, the authors John Geraci and Christine Miles, believe that individuals that want to enact change can in fact make great progress by reprogramming the neuropathways in the brain. But how does one accomplish this? By essentially becoming your coach and teaching a process called TATN, the authors explain how small nudges can enact real change in people.

“Do you as a leader feel that you have maximized your, or your organization's, potential?” This is the question the authors ask and as leaders many of us ask as well. Most would agree, the answer is usually no. The brain has a tremendous amount of untapped capabilities and if we want to improve as leaders the authors believe we can tap into this potential both within ourselves as well as in our team. As a leader of a software company I have hired many very intelligent and talented individuals. Yet how many times have I heard statements like ‘I was taught to do it this way’ or ‘the customer will tell us what they want in the product.’ How many times have I responded with ‘you need to think outside the box’ or ‘the customer does not always know what they want.’ Nudge advises a different approach. Telling someone to do something in a different way is never as powerful as telling a story that demonstrates to them an inspirational example of the impact of doing things differently. Filled with stories and powerful metaphors to get across their point, the authors clearly have an understanding of not just the challenges that today’s leaders are faced with, but also the approach that they should be taking to enact change.

Change is hard: The authors note that we are creatures of habit and those habits are difficult to break. The neuro-pathways have been pre-programmed into our brain as children and teens and are easy to follow. Change to those old ways is the challenge we face ourselves and face in our organizations. The authors train leaders to take on that challenge with TATN, a framework to break old habits of following the same old ways and push us instead to follow the road less traveled. This is the untapped potential within us all and the authors help us understand how to harness this.

If you are a leader that wants to inspire change within your organization you may want to read Nudge. Learn first about the great potential humans have to improve and change old habits. Then learn how pausing and sharing inspirational stories can cause real change in the way your team does things.

1 of 1 people found the following review helpful.
New Book Advocates Use of Story to Nudge Us to Greatness in Business and in Life
By Tyler R. Tichelaar
As a former English professor and an author, The Art of the Nudge is a book I greatly admire for how it takes the concepts of storytelling and applies them to business to help companies and organizations achieve greater success. Drawing upon psychology and neuroscience, authors John Geraci and Christine Miles were inspired to begin an amazing journey of discovery about the power of story that led to their forming their company CI Squared and now writing this insightful book.

Geraci and Miles first met at a storytelling seminar. They both felt an immediate synergy between them and believed they could create a new way of doing business. Since then, they have used their new model to help numerous companies and organizations develop both better internal and better external communication with their customers. Early in the book, Geraci describes the initial ideas and processes that Miles and he underwent to arrive at the idea of using “Nudges” as a tool for motivating people:

“Since the brain has tremendous unused power and potential, what if the Mind vs. Matter and Nature vs. Nurture discussions, which had been debated throughout history as far back as Aristotle, were inaccurate descriptions? What if this potential could be tapped into with an AND, not an OR—harnessing the power of both? What if we ‘slowed down to speed up’ and shifted and grew with ‘Nudges’ vs. pushing people to make large changes? These seemed like game-changing ideas, but could we test them out in real life with real companies to see whether they worked and added value?”

They quickly found that they could test them on real companies, and the result was a new communication framework they named The Art of the Nudge™ (TATN) with the core principles: 1) Slow down to speed up, and 2) Small Nudges can inspire Action.

Soon, Geraci and Miles were teaching people new ways to communicate in a business setting. They cast aside the boring PowerPoint presentations and replaced them with exercises in storytelling that helped people to empathize better with one another and promoted overall greater consistency and teamwork. The power of storytelling has largely been forgotten in our harried, fast-paced digital society, but by slowing down and telling stories, we can ultimately get to our end goals sooner because of improved communication.

Throughout The Art of the Nudge, Geraci and Miles use many examples, provide illustrations to support their concepts, and include several metaphors to bring home their points. They talk about how difficult it is for people to change and how we often, stubbornly or out of fear, prefer to take a dirt road we know than to get on a superhighway we don’t know, even if it will get us where we want to go sooner. Other metaphors include that of the elephant and the rider, and the iceberg. All of these metaphors relate to the untapped potential we all have inside of us. The purpose of Geraci and Miles’s work and book is to help people unlock that potential.

Geraci and Miles know it is difficult for people to make quantum leaps, which is why they meet their seminar participants and their readers where they are. They then give them a Nudge to move them further toward their full potential. Telling stories unlocks that potential because it allows people to relate to one another by identifying with the characters in their stories. The authors discuss how stories have been valuable since ancient times: “Story was used to pass down culture. It was how younger tribe members learned new things. Through the use of story, they saw and got new ideas of what to do, not to do, and what improvements to make.” Today, stories can serve the same purpose of providing us with innovative improvements in our lives.

In their seminars, Geraci and Miles teach people how to tell stories—which isn’t as easy as it sounds; after all, we all know people who can talk nonstop and never get to the point. Good Story Telling has several elements, but before it can even happen, Story Gathering must take place. Geraci and Miles teach both processes to their readers.

I won’t give away Geraci and Miles processes, but I will say that this is not just a “feel good” approach to business. Telling stories helps people to empathize with each other. It makes them like each other, and we all know that people do business with the people they like. Telling stories improves internal communication and makes team members feel deeply connected to one another so they can work as a team. Stories also work to win over customers, making them able to relate to a company and its product. Stories allow companies and people to show their vulnerabilities; too often in business, we feel we have to promote an image of success, but the truth is we are all vulnerable, and storytelling allows us to show our human side and help people relate to us.

I hope readers will be vulnerable enough—and wise enough—to take a chance on using the power of storytelling. The Art of the Nudge offers a brilliant way to revolutionize business so it isn’t just about the almighty dollar but about creating a better culture that benefits everyone. We all have potential we don’t use. There isn’t one of us who can’t use a Nudge now and then. Let this book be the Nudge that takes you off your dirt road and puts you on a superhighway to your full potential, both for your business and for yourself.

1 of 1 people found the following review helpful.
A Must-Read for Successful Selling
By Amazon Customer
The Art of the Nudge was a quick read that offered long-lasting enhancements to my ability to communicate with people and achieve desired results, which in my line of work leads to increased sales. John Geraci and Christine Miles demonstrate how story gathering and telling translate into improved relationships both personally and professionally. Unlike other "sales training" that focuses on theory and process, The Art of the Nudge encourages practical actions that can be tested, proven and improved upon daily. Most seasoned sales people have struggled from time-to-time with creating a sense of urgency and getting sales across the finish line and this book has improved my ability to get prospective clients to pull the trigger sooner rather than later.

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