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It's time to re-ignite the American dream! The "Piggy Philosophy" outlines foundational values and core principles for achieving financial success. It outlines a proven blueprint for building a financial house of brick. This philosophy and blueprint are founded on decades of education, experiences and observations - if you follow them, they work. The principles are explained and applied throughout the book and then summarized in Key Takeaways and a Piggy Philosophy for quick reference. This book is a straight talking, nitty-gritty, roll up your sleeves and get it DONE book! It's for everyday, hard-working people that are fed up running in the hamster wheel. The path to financial success may be simple, but is by no means easy. If you have the passion, the motivation, and a commitment to act, this book is for you. Too many people are living paycheck to paycheck, drowning in debt, and have no hope of ever retiring. Enough is enough. For your family. For yourself. Say good-bye to the hamster wheel. Join the movement - become a Rich Little Piggy!

• Sales Rank: #449028 in Books
• Published on: 2015-01-08
• Original language: English
• Number of items: 1
• Dimensions: 8.00" h x .47" w x 5.25" l, .49 pounds
• Binding: Paperback
• 206 pages

Most helpful customer reviews

2 of 2 people found the following review helpful.
A Simple and Sound Plan for Financial Sanity
By Neil Gast
The author does a great job of simplifying the process of eliminating debt and building a sound financial future. Financial planning can be overwhelming for many people, and this book presents it in simple and digestible terms, with no gimmicky financial babble or pretense, and with a bit of humor throughout. The content is well organized, with plenty of examples to help the reader see the progression from creating a simple budget through growing income through investments. Even if you already live by a budget and have implemented some of the other principles in your own financial life, this book will have you re-evaluating how you’re currently managing your money, and perhaps give you some fresh ideas for a more successful financial future. This book should be a "must read" for everyone.

2 of 2 people found the following review helpful.
This is a great book for anyone that wants to get serious about ...
By Sharon A. Reeves
This is a great book for anyone that wants to get serious about getting their finances in order and they just don't know where to start. It's easy to read, follows a sensible path and is actually applicable to anyone. I recommend this book, especially to young people who are just starting out and may not have a good grasp on a sound financial plan. If you're a parent this a fantastic book to get your kids (that's what I did) and I say, the earlier you get them information like this the better off everyone will be in the long run. Remember, they will be taking care of you in your old age, and you want them to be able to.

2 of 2 people found the following review helpful.
Not just another self help, get rich book
By B. Robertson
This is a great, easy read. I thought it was going to be another snooty "Hey silly peasants, I'm a millionaire and you can do it too" books. But I was pleasantly surprised when it wasn't.The philosophy is easy to follow and has the power to resonate with people who are down and out but ready to pull themselves up by the bootstraps.This books offers some simple, feasible and realistic solutions to complex, potentially overwhelming financial dilemmas. I would highly recommend it if you're someone who thinks they don't make enough money to ever live debt free.

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Are you a professional with real world experience and a little extra time on your hands. You might be able to be a part-time faculty member at a local college or university or you could teach online. This book gives you the roadmap to becoming a part-time professor.

• Sales Rank: #4109684 in Books
• Published on: 2015-01-18
• Original language: English
• Number of items: 1
• Dimensions: 8.00" h x .17" w x 5.00" l, .19 pounds
• Binding: Paperback
• 68 pages

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0 of 0 people found the following review helpful.
It's a quick read.
By L& I Washington
It's a quick read

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This book is a practical and readable guide for board directors of small, mini and micro-cap companies. Because board members of smaller companies wear more hats than their counterparts of large and mid-cap companies, they need to take care not to cross the line separating their independence from operating management.

• Sales Rank: #3081358 in Books
• Published on: 2015-01-20
• Original language: English
• Number of items: 1
• Dimensions: 8.50" h x .27" w x 5.51" l, .34 pounds
• Binding: Paperback
• 114 pages

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2 of 2 people found the following review helpful.
has put this wonderful little book together because when he reached retirement age ...
By Alan Davis
Review of the book The CEO and Board Member’s Survival Guide by William Kraut, CPA, MBA, CITP, published by CGW Publishing 2015.

If you are a doctor, lawyer, accountant, a computer whiz, entrepreneur, or a middle level manager in receipt of an invitation to join a board of directors or you are a recently elected member of a board of directors of a small company, public or private, this book is for you. Indeed, its subtitle is Strategic Governance For Small to Mid-Cap Entrepreneurial Organizations That Capitalizes on Opportunities and Minimizes Risk. Its author, William Kraut, himself a CPA and the holder of an MBA and CITP, has put this wonderful little book together because when he reached retirement age at one of the New York metropolitan area’s very large accounting practices, he was asked by various managements running small and medium sized companies to join their boards. He could find “very little that addressed the uniqueness of life in small company boardrooms.” While his search produced many examples of materials for would-be directors of a Fortune 500 company, his own experience suggested that growing a start-up, small cap, or private family businesses raises issues unique to such businesses and frankly the issues raised are often life threatening to the enterprise.

Kraut had a 30+ year stellar career as a CPA and is a certified information technology professional as well as a chartered global management accountant; nevertheless, this book is neither a legal treatise nor does it deal with the intricacies of GAAP accounting. Rather, Kraut’s intention is for it to be a “practical and readable guide for boards of directors of small . . . companies.” The book succeeds in delivering the author’s promises.

With its notes, charts, highlighted takeaways, quotations from famous and successful business executives such as Warren Buffet and Rupert Murdoch as well as many bullet point lists, it is no longer than 112 pages in length. While it does not contain an index, it has a very useful and detailed table of contents and is written in simple, plain English without a lot of legal, accounting or MBA jargon. It is divided into five sections in the following order: Strategic Development; Leadership Development; Board Meetings, Board Committees and Advisory Councils; The Board’s Role in Mergers and Acquisitions (M&A); Countering Cyber Risk.

To begin, the author points out, and properly so, that in this era of litigiousness, there is no longer room for a half-hearted discussion to guide your father’s or grandfather’s service on yesterday’s boards of directors. Attending board retreats for the sake of a round of golf is no more the norm; therefore, the author asks the uninitiated new board member to use this handy guide as a course in survival because he writes there “is no longer a free ride.” He views his book as a policy guide not only for new board members but also as a refresher for veteran board members not only with regard to the for-profit world but also many of his points, at least in this reviewer’s experience, have applicability to the world of not-for-profits such as hospitals, colleges and universities.

Each Section is chock full of good advice and much information concerning the role of a board member. The difference in responsibility between a board member and senior management is the difference between oversight and execution. Another admonition is this takeaway: “do not consider a board membership unless you are willing to accept due diligence as a way of life.” He viewed “the essence of the CEO’s job [as] strategy, not tactics; plan, not do; policy, not implementation”; and makes the point that “board members should keep in mind the phrase ‘arm’s length’ as a guide to a relationship with operating departments.” There is a useful chart that puts a lot of meat on the foregoing bone with respect to the differences between managing operations and providing company leadership by the board of directors. Another chart spells out the kinds of committees that a well-structured board maintains and the purposes of these committees. He also favors the company’s liberal use of advisory councils who do not have any fiduciary or legal standing, or for that matter any power, but are invaluable in helping a company to solve problems. There is an excellent chapter on the board’s role in M&A and the extreme value of board due diligence which if mishandled very often leads to the failure of the M&A post closing. He wisely points out the vast difference in due diligence between selling a business and buying a company. There is also a wonderful section on countering cyber risks. Finally, in the form of a job description there is a wonderful chart setting forth 18 bullet points relating to a board member’s duties and responsibilities undertaken by the board as a whole and by each individual board member on behalf of the company.

As a corporate lawyer in his 50th year of practice, this reviewer has attending hundreds of board meetings of clients whose revenues could be categorized as in the lower half of the mid-market. Some of these companies were publicly held, more were controlled entrepreneurially by families of several generations or the same generation of siblings and/or cousins. I have also attended hundreds of board meetings and committee meetings as a trustee in the not-for-profit world. Notwithstanding all that experience, I have nothing but praise for Mr. Kraut’s efforts in organizing the material and presenting it in a clear and simple manner. If I had only one suggestion to contribute, it is that from my own experience with respect to standing and ad hoc board committees. I would have made a major point somewhat more strongly than did Mr. Kraut to the effect that, at least in my judgment, the boards that I found most productive in terms of the oversight of the entire enterprise, whether it be for-profit or not-for-profit achieved the most success in the context of oversight by delegating as many of its functions as it could to small well-led committees of the board. I say this particularly with respect to larger boards; and, I would have emphasized the importance of committee reports or minutes as being submitted for acceptance by the entire board at each meeting of the board as opposed to being shunted aside to a consent agenda where the reports/minutes often go unread by the board as a whole and therefore voted on as a formality. This one point however in no way takes away from Mr. Kraut’s solid work which is in this reviewer’s opinion a must read not only by new board members by way of an introduction to what they can expect in their new role of oversight but also as a refresher for directors of longstanding who might otherwise forget the framework in which they are expected to perform.

Alan E. Davis, Esq.
Partner, Greenbaum, Rowe, Smith & Davis LLP
Woodbridge and Roseland, New Jersey

1 of 1 people found the following review helpful.
A must have guide for mid-cap boards
By Mary Kay Scucci, PhD, CPA
As a previous board member for a public small-cap firm, “The CEO and Board Member’s Survival Guide” is a must have for smaller firms. In one compact guide Bill Kraut provides board members with a source of solid advice. He begins with strategy development, includes board leadership development, mergers and acquisition advice, and provides a special section for one of the most critical risks facing board members today “cyber risk”. This guide is an impressive one-stop source of critical advice.

This is truly the perfect guide for mid-cap entrepreneurial firms and is complete with compelling anecdotes, practical information, charts, highlighted takeaways (“survival tactics”) and references for more detailed information.

Mr. Kraut has provided a guide that brilliantly provides a foundation for long-term, sustainable governance between the board and the companies they serve. Definitely required reading for all who seek to bring out the best in their boards.

1 of 1 people found the following review helpful.
Good, practical advice.
By Barbara
This book is a relatively short read, giving lots of examples of the challenges and opportunities board members face. I especially liked the beginning, where the author shares the differences between board membership in the 80s and now. It's not for the faint of heart. I recommend this book to those who have been asked to be a board member and are undecided. I also liked the part where the differences between official board membership and advisory board membership was made clear.

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The easy way to grasp customer analytics

Ensuring your customers are having positive experiences with your company at all levels, including initial brand awareness and loyalty, is crucial to the success of your business. Customer Analytics For Dummies shows you how to measure each stage of the customer journey and use the right analytics to understand customer behavior and make key business decisions.

Customer Analytics For Dummies gets you up to speed on what you should be testing. You'll also find current information on how to leverage A/B testing, social media's role in the post-purchasing analytics, usability metrics, prediction and statistics, and much more to effectively manage the customer experience. Written by a highly visible expert in the area of customer analytics, this guide will have you up and running on putting customer analytics into practice at your own business in no time.

• Shows you what to measure, how to measure, and ways to interpret the data
• Provides real-world customer analytics examples from companies such as Wikipedia, PayPal, and Walmart
• Explains how to use customer analytics to make smarter business decisions that generate more loyal customers
• Offers easy-to-digest information on understanding each stage of the customer journey

Whether you're part of a Customer Engagement team or a product, marketing, or design professional looking to get a leg up, Customer Analytics For Dummies has you covered.

• Sales Rank: #219679 in eBooks
• Published on: 2015-01-16
• Released on: 2015-01-16
• Format: Kindle eBook

From the Back Cover

Learn to:

• Manage the total customer experience
• Collect, measure, and interpret customer data
• Use data to build strong customer relationships
• Transition to a data-driven customer experience

Understand customers, enhance branding, and drive sales with customer analytics

Understanding customer behavior and ensuring a positive experience are crucial to business success. This easy-to-read guide provides everything you need to know to stay on track, from interpreting customer data and testing to understanding usability metrics and enhancing brand awareness. Dive in, and connect with your customers like never before!

• Segmenting customers — apply segmenting to your customer base with a complete breakdown of the process and the advantages you’ll gain through segmenting
• The customer journey — explore the entire customer journey by applying usability metrics, customer satisfaction and benchmarking studies, customer awareness measures, post-purchase analytics, and more
• Testing, testing, testing — find out what to measure, how to measure, ways to interpret data, and how to use A/B testing and purchasing testing to gain valuable insight
• Let’s get real — apply real-world customer analytics examples from top companies to your own endeavors
• What’s in an attitude? — understand how customer attitudes influence behavior and the effectiveness of your brand

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• How to measure and track customer loyalty
• The skinny on product requirements and development
• Tips on understanding and acting on usability metrics
• The lowdown on prediction and statistics in understanding customers
• Ten customer metrics you should collect
• Ten methods to improve the customer experience

About the Author

Jeff Sauro is a Six-Sigma trained statistical analyst and pioneer in quantifying the customer experience. He writes a weekly column at measuringu.com and has been an invited speaker at Fortune 500 companies, industry conferences, and as an expert witness.

Most helpful customer reviews

1 of 1 people found the following review helpful.
Customer Analytics for smart, busy business people
By Z. Exley
I've read a lot about predicting with analytics but find many of the introductory books just assume you already know so much. It provides a good foundation in correlations and making comparisons, which are essential tools for making decisions with analytics. I help companies implement better testing strategies to improve their conversion rates. Like in his earlier book, Jeff is able to both explain the technical aspects of A/B testing without it being too academic and show you how it integrates well into a larger customer measurement framework. He provides the essential information on statistical significance and sample size and makes it relevant and easily digestible. I found the Appendix on Predictive Analytics particularly helpful.

For some reason, stats for AB testing and customer analytics is extremely hard to wrap one's head around -- even though the math is not particularly complex. It's almost as if statisticians wanted to cover up the simplicity and practicality of their field with a lot of confusing terms and backwards ideas (down with "The Null Hypothesis"!). Rather than sound like he's talking about something way over your head, Jeff would rather you understand all this stuff, and be able to use it yourself in your business. I get the "Dummies" branding -- but this book should really be called "Customer Analytics for smart, busy business people who want to actually understand this stuff without being put to sleep by a PhD."

1 of 1 people found the following review helpful.
Super Promoter!
By brian ashbaugh
I'm a huge promoter of Jeff Sauros work and contributions to the UX research community. Highly recommend this and all the other books written by Jeff.

Hoping Jeff's next book will focus more on predictive analytics!

0 of 0 people found the following review helpful.
Four Stars
By Bulisa
Great

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No, it’s not just your imagination—more and more people in the workplace today have high-conflict personalities. Co-workers, clients, even bosses are behaving in narcissistic or bullying ways, choosing targets and then placing blame on them, treating them with disdain, or otherwise acting in aggressive, inappropriate ways. Some go so far as to spread damaging rumors, harass, or directly sabotage their targets, among other extreme behaviors. These are not people who are just having an occasional bad day; these are people who display a repeated pattern of high-conflict behavior. And they aren’t just difficult; they are the most difficult of people. They can make your life at work stressful, frustrating, and extremely challenging. The good news is that their behavior is not about you—it’s about them. What’s more, you can learn strategies and techniques to deal with them more effectively at work.

Based on Bill Eddy’s high-conflict personality theory, he and co-author, L. Georgi DiStefano, expertly define the problem so you can recognize potential high-conflict people (HCPs) in your own work life. They describe the key characteristics of HCPs and the typical behavior patterns of five main types of high-conflict personalities. Then they walk you through their proactive approach for minimizing conflict and keeping interactions with HCPs as peaceful as possible. You’ll learn about—and see examples of—how to use a simple, proven four-step method to help calm HCPs, analyze your options, respond to hostility, and set limits on extreme behavior. While you cannot ultimately change someone else’s personality, you can adapt your own behavior and respond to the person in different ways that make things better at work for yourself, the high-conflict person, and your organization.

• Sales Rank: #457243 in eBooks
• Published on: 2015-01-21
• Released on: 2015-01-21
• Format: Kindle eBook

Review

“This book belongs in every leader’s library. Although I believe there’s a pearl of good in everyone, some people’s pearl is hard to find. You may not be able to change a high conflict personality, but by using Bill Eddy’s and Georgi DiStefano’s techniques, you’ll be able to keep the focus on solutions rather than arguments.”

—Ken Blanchard, coauthor of The One Minute Manager® and Leading at a Higher Level

Collections strong in books on business management will find the narrowed focus and insights especially important in It's All Your Fault at Work. More and more workers have high-conflict personalities: the business manager's challenge is on how (or if) to manage them. As narcissistic or bullying people dominate the workplace and spread discard, it's important that managers not only understand the signs and effects of these personalities, but realize their options in responding to workplace hostility and how to set limits. This book packs in specifics, from responding to misinformation and considering who in the workplace fits the description of a 'high conflict personality' to making the most of workplace atmosphere and re-directing conflict to more positive results. No manager should be without this analysis.
—MIDWEST BOOK REVIEW, June 2015

“Bill Eddy’s model for high-conflict personalities has proved an invaluable aid for us when working with our toughest employee relations cases. His practical advice provides a very useful framework for recognizing and understanding different workplace personalities and developing the most effective approach to handling them.”

—Keith Epstein, senior workplace investigator, Intel Corporation

“In today's global economy, increased collaboration forces more complexity and turbulence upon us. In this environment, high-conflict personalities struggle more than ever to manage their extremes and maintain control of their lives and their relationships with others. As extreme behaviors proliferate, we are tasked with being more measured in our response. Bill Eddy and Georgi DiStefano offer an impressive practical tool for all of those caught in the dysfunctions of our modern workplace. Recommended to all global executives dealing with conflict and change!”

—Giuseppe Carella, managing director, Thunderbird School of Global Management

“Bill Eddy and Georgi DiStefano manage to combine their advanced knowledge and skills to produce practical and workable tips. Easy to read, understand, and use—a really useful and helpful book.”

—Professor Tania Sourdin, director, Australian Centre for Justice Innovation (ACJI), Monash University

From the Back Cover

No, it’s not just your imagination—more and more people in the workplace today have high-conflict personalities. Co-workers, clients, even bosses are behaving in narcissistic or bullying ways, choosing targets and then placing blame on them, treating them with disdain, or otherwise acting in aggressive, inappropriate ways. Some go so far as to spread damaging rumors, harass, or directly sabotage their targets, among other extreme behaviors. These are not people who are just having an occasional bad day; these are people who display a repeated pattern of high-conflict behavior. And they aren’t just difficult; they are the most difficult of people. Some have true personality disorders, while others have only some traits of these disorders. Either way, they can make your life at work stressful, frustrating, and extremely challenging. The good news is that their behavior is not about you—it’s about them. What’s more, you can learn strategies and techniques to deal with them more effectively at work.

Based on Bill Eddy’s high-conflict personality theory, he and co-author, L. Georgi DiStefano, expertly define the problem so you can recognize potential high-conflict people (HCPs) in your own work life. They describe the key characteristics of HCPs and the typical behavior patterns of five main types of high-conflict personalities. Then they walk you through their proactive approach for minimizing conflict and keeping interactions with HCPs as peaceful as possible. You’ll learn about—and see examples of—how to use a simple, proven four-step method to help calm HCPs, analyze your options, respond to hostility, and set limits on extreme behavior. While you cannot ultimately change someone else’s personality, you can adapt your own behavior and respond to the person in different ways that make things better at work for yourself, the high-conflict person, and your organization.

About the Author
Negotiation and mediation expert Bill Eddy is president of the High Conflict Institute and a certified family law specialist. Prior to becoming a lawyer, Eddy worked as a licensed clinical social worker. He speaks throughout the U.S. and internationally about high-conflict personalities and provides consultation and training on workplace issues. He is also the author of several books on managing and responding to high-conflict people, including New Ways for Work, a method for managing potentially high-conflict employees. He lives in San Diego, California.

L.Georgi DiStefano is a licensed clinical social worker with extensive experience as a therapist, Employee Assistance provider, management consultant, and a popular speaker on workplace conflict resolution. She has authored several books and articles, and has directed mental health and substance abuse programs. She lives in San Diego, California.

Most helpful customer reviews

4 of 4 people found the following review helpful.
It’s organized the way a MBA/former engineer like me likes to think – structured and efficient and ...
By K. Johnson
It’s organized the way a MBA/former engineer like me likes to think – structured and efficient and easy to navigate, reference and apply. The case studies are so interesting. The Steve Jobs/Obama story is classic. The social workers in my office had the same reaction - great content, delivered in an easily read and applied way. Not gonna lie - when I read on the back cover what Ken Blanchard said about the book, I had to check it out. Turns out, I'm glad I did.
Absolutely true story: I was just about to click Submit on this review and a colleague walked into my office. I asked her to wait just a moment while I finished what I was doing and told her what that was. She picked up the book and thumbed through it and declared "I really need this" and gestured to a different area of our building. We just finished our meeting and she left my office. My copy is now gone.....

2 of 2 people found the following review helpful.
Serious About Advancing Your Career?
By Steven R Burke
This has been a great resource that I read and re-read. It helps greatly with my interpersonal interactions. If you are serious about advancing in your career you will need to know how to navigate difficult personalities.

2 of 2 people found the following review helpful.
The writing style is easy to read and understand
By Steven Noble
This book gives insight into regular occurrances in any workplace. However you do need to be watchful to ensure you don't become over zealous with this information.
The writing style is easy to read and understand.

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• Sales Rank: #566689 in Books
• Published on: 2015-01-02
• Released on: 2014-11-19
• Original language: English
• Number of items: 1
• Dimensions: 8.50" h x .51" w x 5.50" l, .59 pounds
• Binding: Paperback
• 226 pages

Most helpful customer reviews

3 of 3 people found the following review helpful.
Inspiring, Motivating, and Action-Oriented Book
By Barbara Friedberg
The personal tone, stories, history, as well as a plan to get out of debt are what make this book an excellent resource for those who want to change their lives. Understanding "money consciousness" is a financial (and personal) skill which will help the reader get out of debt with a plan to have funds for what really matters. In the sea of "debt" books, this one stands out as well researched, inspirational, and actionable.

2 of 2 people found the following review helpful.
Great advice for real people.
By Monica C
I worked hard for my college degree and in the process racked up a ton of debt. This book offers simple solutions anyone can apply to their daily lives to make small changes that equal big results over the long run. What I liked best about this book compared to other financial advice books is it gives realistic advice. These authors do not suggest the only way to achieve financial freedom is by inheriting money from some unfortunate long lost relative or investing in the stock market from the moment you exit the womb. Instead they give the kind of advice that most help most financially stupid schlumps like myself need, normal people who took a few wrong turns, got a little giddy with their credit cards and enjoyed one too many vacations on plastic. Granted you only live once and life is about enjoying but there has to be a balance between being frugal and responsible without being radical and living off cans of tuna while illegally tapping into the neighbor's cable. These guys get it. The struggle of the middle class. I am following a few of their suggestions and already seeing results. Thanks Debt Free Guys.

3 of 3 people found the following review helpful.
MUST read for everyone
By 1bambam1
I wish that I would have had access to this VERY easy to read AND follow book years ago! GREAT for every young person to read BEFORE creating a lifetime of a nightmare!

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• Sales Rank: #3813314 in Books
• Published on: 2015-01-26
• Released on: 2015-01-26
• Original language: English
• Number of items: 1
• Dimensions: 9.00" h x .42" w x 6.00" l, .55 pounds
• Binding: Paperback
• 166 pages

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0 of 0 people found the following review helpful.
Four Stars
By Laman S.
Well written and easy to follow.

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