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The Google AdWords Survival Guide: How To Keep Your Head Above Water, Outsmart Your Competitors, Prevent Bleeding Budget and Grow Your Loca
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Hundreds of companies in your local area, including yours, are competing for pivotal exposure on search engines like Google, but only a select few are playing the pay-per-click game correctly. Google AdWords is the epitome of sink-or-swim advertising – you either win or you lose. The odds are stacked against you from the start, and it's not your fault. In fact, 97% of small businesses fail at gaining any consistent momentum with Google AdWords. And this book can be your lifesaver! There has never been a greater opportunity to seize control of your advertising strategy and make every penny count towards bringing in new customers, client or patients. There are now more tools and technology at your disposal to help you reach your ideal customers and generate high quality leads from targeted ad campaigns. With more than one million leads under his belt and over a decade of experience managing advertising budgets both large and small, lead generation and conversion expert Steve Teneriello walks you through his playbook in what he does to make the phone ring for his clients. The book will provide you with step-by-step proven strategies to outsmart your competitors, ways you can quickly put an end to bleeding budgets once and for all, and attract your very best customers, clients or patients with the power of Google AdWords. You will Discover: • How to Prevent Being Eaten Alive by PPC Scammers, Scoundrels & Fraudsters. • The 6 Ways to Increase Lead Volume That your PPC Manager Doesn't Want you to Know About. • How to Uncover your Prospects Pain and Turn Them Into New Customers, Clients or Patients Following These 10 Killer Ad Copy Rules. • The 5 Secret Ingredients In Turning Clicks into Dollars. • 7 Common Google AdWords Budget Bleeders and How to Fix Them Today. • A Lesson in Google Math They Didn't Teach You in School. • 21 Proven AdWords Strategies to Outsmart your Competitors & Get More For Less. After you read this book you’ll realize Google AdWords should be your most reliable, efficient, and affordable source of new leads. The Google AdWords Survival Guide is truly one of a kind. There is no other book on the market with so many proven tips, strategies and step-by-step blueprints to help local businesses leverage and succeed with Google AdWords. Few professionals have the necessary knowledge and experience to make PPC work for local businesses as Steve does. Go from surviving to thriving with the strategies contained in this book. When you have an intimate knowledge of how to use Google AdWords, you can market on a whole new level of efficiency. You can enhance your control of your advertising spend and update your ads with immediate visibility and performance. You no longer have to settle for Google AdWords mediocrity. You can pick up this book, choose to take control and get proven results with Google. You can completely eliminate wasted Google AdWords marketing spend, outsmart your competitors, and acquire new clients through pay-per-click advertising. It all starts right here.
- Sales Rank: #1649426 in Books
- Published on: 2015-01-06
- Original language: English
- Number of items: 1
- Dimensions: 9.00" h x .44" w x 6.00" l, .59 pounds
- Binding: Paperback
- 194 pages
About the Author
Steve Teneriello is a professional lead generation and conversion specialist He manages Google AdWords pay-per-click campaigns for local businesses across the nation. For more than a decade, he has dedicated his career to making small businesses successful with internet marketing, which has resulted in him generating well over 1 million leads for his clients in that time. He currently resides in Amesbury, Massachusetts with his wife Allison, and his daughter, Madeline Rose.
Most helpful customer reviews
0 of 0 people found the following review helpful.
Awesome guide on what you should know as a business interested in AdWords
By John Shea
[[VIDEOID:e32119d7203a1921046af7cb60e0bd92]] So first off I wanted to be up front that I actually went on a job interview at Steve's company last week. I've been involved in the internet marketing space for over 5 years but for whatever reason have always avoided Adwords. Most of my background has been organic & local SEO, blogging, and social media among various topics I've learned about.
Most marketers these days are always talking about Facebook ads and other various means of advertising. I've never had any real exposure to running campaigns but I knew it was profitable way to generate ROI since big companies like Yellowpages among many others run campaigns for small to large businesses across the globe. In fact in a lot of cases I've managed to bring various small business clients over to the world of local SEO using their "failing Adwords campaigns" as a crutch to sign them up with me. This is because generally the campaigns were being run without 1 on 1 attention and producing poor results.
Steve handed me this book and at first I actually didn't realize he was the author, I simply thought it was a general knowledge book on Adwords. After chatting more over a beer across the street I realized he actually wrote this survival guide.
I decided to take the time to read through the entire book this weekend. Knowing Adwords was new to me I am not completely new to paid advertising (I've played around with other mediums such as CPA dating offers with Plenty of Fish for example).
This book really covers all of the principles any business should be following when running an Adwords campaign. It provides a lot of basic knowledge of the platform and Steve provides many examples of proper optimization techniques. What this book really provides is a comprehensive look at all of the things your PPC manager "could" be doing when running a campaign. I fully understand at this point if I were a small business owner looking to hire someone to manage my Adwords campaign I'd know exactly what to look for and how to pick apart their work if something was missing.
Steve talks about how many large companies like Yodle, Dex Media, YellowPages and many others are simply out there to "churn and burn" customers with high promises and minimal results. There is simply no "personalized" approach to working with these large companies. They are more interested in making sales and bringing in more clients than specifically working with companies to produce high quality results and create a positive ROI. This is the exact reason I was able to take many Adwords customers for local SEO work, simply because I was able to offer personalized help.
Steve really helped me build confidence in the Adwords platform after reading this book. It simply is taking the time and patience to be thorough and actually produce real results when working with businesses, this is the exact approach his company takes with it's clients.
I'd say if you are looking for a comprehensive "hand holding" approach to getting started with Adwords a video based course might be a better way to learn from scratch.
This book is more going to help you understand as a business owner what you need to know before diving in and spending thousands with a company just to see poor results.
I honestly believe anyone who plans to or is currently working with an agency on an Adwords campaign absolutely needs to read this book to understand everything that could be done to make adjustments and improve so your not wasting money.
0 of 0 people found the following review helpful.
Improved my advertising performance and increased my ROI
By Business Owner
Great read. The author knows his stuff. He spells out 21 tips and I've already implemented 5 of them and they have saved me quite a bit and have boosted my advertising performance. Highly recommend if you are already advertising with Google AdWords.
0 of 0 people found the following review helpful.
Chapter 8: From Surviving to Thriving - This chapter ...
By James
Chapter 8: From Surviving to Thriving - This chapter is where everything came together for me, my 'Ah Ha Moment'. If you're new to AdWords or an experienced advertiser, do yourself a favor and pick up this book!
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