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This book provides truly new insights into the seemingly elusive concept of luxury and it does so using a compact and convenient format. More precisely, it condenses the authors' groundbreaking book on Luxury: Marketing & Management - which has become a standard textbook on luxury and is used in Universities around the world - into easy to digest pieces of knowledge, yet maintains the essence of the full-fledged original. Thus, the Essentials provide the best format for people on the go yet provide a comprehensive entry into this fascinating world of luxury with its most unique products, ideas and challenges for consumers, managers and also scientists. This is what the world's leading experts on luxury say about the authors' book "Luxury: Marketing & Management":
- "The book Luxury: Marketing & Management will be of considerable interest to both managers and academics seeking to understand and manage luxury goods in the 21st Century." Prof. Dr. David B. Montgomery, Stanford University & former Dean, Singapore Management University
- "This new and interesting research provides insight into the unique world of luxury and I have no doubt will prove a fascinating read for consumers and managers. Rolls-Royce Motor Cars has been at the pinnacle of automotive luxury for over 100 years and it is enlightening to see scientific research on the industry." Torsten Müller-Ötvös, CEO Rolls-Royce Motor Cars Ltd
- "This book provides a large coverage of research on luxury, combined with new practical approaches, such how to analyze the luxury potential of a category on the basis of the price differentials. Very enlightening reading for managers and consumers alike." Prof. Dr. Gilles Laurent, HEC Paris
- "Many asked me in the course of the year what is the essence of luxury, and there is in my opinion a one world answer to this: luxury is pure emotion. In their book the authors provide an elaborated overview on luxury both from a researcher's and a manager's perspective. It's a must-read for those interested in luxury." Pietro Beccari, Chairman & CEO Fendi
- "As a maker of high-end mechanical watches, we are impressed by the precision of this analysis on the meaning of luxury today and the practical and valuable conclusions for a successful management of luxury products. Most interesting work!" Philippe Merk, CEO Audemars Piguet
- "This book's development of luxury signals provides a new and creative perspective of luxury. Reading it will amount to a very good investment for managers and be enlightening for consumers of luxury items around the globe. Fun to read!" Prof. Dr. Kris Helsen, Hong Kong University of Science & Technology (HKUST)
- Sales Rank: #2115932 in Books
- Published on: 2015-01-02
- Original language: English
- Number of items: 1
- Dimensions: 9.00" h x .41" w x 6.00" l, .55 pounds
- Binding: Paperback
- 180 pages
Review
Great new aspects of luxury: I just finished reading Luxury Essentials. As the authors claim, it it provides a comprehensive overview on all relevant aspects of luxury, in a easy-to-read, very compact form. There are many new aspects that are highlighted including a new tool to evaluate luxury categories and develop winning propositions ("Luxury Index"). I also found very useful that the book not only provides conceptual frameworks and definitions but also gives clear guidance on how to manage luxury brands in a better way. I really recommend this book. Prof. Dr. Shyda Valizade-Funder
This book contains everything that is relevant to manage luxury brands: Different to many other books on this topic, this book - written by two of the world's leading experts in luxury - provides not just a list of anecdotes, but it is strongly founded on scientific research, while highly practical by providing unique tools and strategies to manage luxury brands. I recommend it to anyone interested in this fascinating topic. It's a great read. Prof. Dr. Ronny Fuerst
6 stars! I have enjoyed reading the book from first to last page... What I liked is the visualization of all key contents about luxury throughout the book. This makes understanding the concepts and findings extremely easy. Another point to highlight is that luxury marketing traps are very well explained, which will help to avoid making errors in managing luxury in the future. If all managers of luxury brands would read this book, I would expect much better offers than those that we find today. It is a must-read! Maria Beatriz on Amazon.de
From the Author
Daniel A. Langer & Oliver P. Heil on why they wrote this book: "Whether we teach luxury to students or have discussions with luxury professionals or talk to luxury consumers, one common theme emerges again and again: While luxury seems to be easy to grasp at first, it quickly evolves into a most complicated endeavor. That is, its management poses most unique challenges, e.g. as price is often seemingly irrelevant. While intuitively there should be a lot of publications on luxury that really matter, there are only a few that try to meet the luxury challenge."
From the Inside Flap
"Luxury Essentials" has the ambition to provide what many call the "gold standard" in luxury publications "Luxury: Marketing & Management" to a much broader audience. It covers the key content in an essential, more compact, easy to digest format. To those who want to go beyond the essentials and get additional inspiration by more background and more examples, the original textbook would seem to be a natural next step to read.
Most helpful customer reviews
1 of 1 people found the following review helpful.
Brilliant Insights
By ElaineD'Farley
This book is filled with many brilliant insights into the world of luxury on how and why we consume it. In reality I will never truly be finished reading it becasue I'll refer back to it again and again. As the Beauty Director of SELF magazine I'm continually ideating around the world of beautiful things; dissecting, editing, and producing content that hopes to deliver a reprieve from the banal yet is firmly planted in everyday experiences. Luxury Essentials dives deeply into those topics through statistics and anecdotal evidence that is both thought provoking and invaluable. In particular the concepts of surprise management and dream maintenance are fascinating. I highly recommend Luxury Essentials to anyone intrigued by the world of luxury and beauty.
0 of 0 people found the following review helpful.
Definitely a must read!
By Dr. Peter Meyer
This book is an excellent analysis of the luxury goods phenomenon and a must read for anyone interested in the luxury market segment. Langer identifies hidden aspects of luxury and systematically discusses these aspects under the heading of "added luxury value". He provides convincing examples and data. On that basis he comes to a rather narrow market definition of luxury, characterised by unique market conditions. This book, no doubt, will be of great value in understanding the luxury goods market and should not be missed.
0 of 0 people found the following review helpful.
A professional view on the mechanics of Luxury
By nicola
Mr Langer guides the inexperienced reader (as I was) through the logical parameters influencing the Mechanics of the approach to Luxury with ease. A reading that was risking to be too "accademic" becomes progressively more and more pleasant an intriguing. A completely new and refreshing view on a topic never before (to my knowledge) investigated with such depth.
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