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The neighborhood brick and mortar independent hardware store owner is under constant attack for market share these days. Not only the "Big Boxes", but also almost every other kind of business imaginable, from the internet giants all the way down to the local gas station are now carrying items that were once the preferred, almost exclusive domain of the local hardware store. In this book hardware store marketing expert Phil Brakefield calls upon his 40+ years of serving the independent hardware trade to share a number of tips and strategies that will leave the competition quickly disappearing in the rear view mirror. Joining Phil as contributors to this book are a number of successful Chicagoland business owners who SEEM to have very different businesses...but in the final analysis, face very much the same challenges as a local hardware store owner. The insightful hardware store owner can quickly, easily and cost-effectively mine the gold from all the chapters in this enlightening book, and pick out the best tips and strategies that will best serve his/her store!
- Sales Rank: #5775760 in Books
- Published on: 2015-01-05
- Original language: English
- Dimensions: 9.00" h x .42" w x 6.00" l,
- Binding: Paperback
- 186 pages
Most helpful customer reviews
4 of 4 people found the following review helpful.
The Best Book I've Read on Marketing a Small Business
By Kenneth S. Pope
It was the endorsements on the back of the book by owners of actual hardware stores like Ziegler’s Ace Hardware in Elgin, IL, and Mazzone’s Hardware in Brooklyn that convinced me to take a chance on this book, but their strong recommendations didn’t prepare me for just how valuable and *practical* this book is. I found it particularly helpful to read about how to make my overall marketing strategy and individual promotions fit my unique business and brand; how to make computers and the internet work for me and my promotions instead of draining my time, energy, and money; and how to deal with competitors who are cut-throat, resource-deep, or unethical. This is by far the best book I’ve read on marketing a small business. My recommendation is: Don’t pass up this resource on how to survive and thrive in what is, at best, a very difficult marketplace for most if not all of us. So much better to discover all these great ideas from this book than to discover them after a competitor buys the book.
3 of 3 people found the following review helpful.
WOW
By K. Olio
Our business isn't hardware, but we found this book invaluable. It is chock full of quick, practical and most importantly, painless ways for any brick and mortar company to promote it's business. A must for all entrepreneurs!
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